Full-Time
Field Marketing Director
Confirmed live in the last 24 hours
RELX
1,001-5,000 employees
Provides analytics and decision tools for professionals
Compensation Overview
$125k - $232.3kAnnually
Senior
Miamisburg, OH, USA + 91 more
More locations: Salt Lake City, UT, USA | Cambridge, MA, USA | Madison, WI, USA | Boston, MA, USA | Las Vegas, NV, USA | Andover, MA, USA | Seattle, WA, USA | Rochester, NY, USA | Horsham, PA, USA | Stillwater, OK, USA | Dayton, OH, USA | Indianapolis, IN, USA | Houston, TX, USA | Louisville, KY, USA | Bismarck, ND, USA | Des Moines, IA, USA | Nashville, TN, USA | Harrisburg, PA, USA | Toronto, ON, Canada | Washington, DC, USA | El Paso, TX, USA | San Francisco, CA, USA | Austin, TX, USA | Honolulu, HI, USA | Augusta, ME, USA | Tampa, FL, USA | San Jose, CA, USA | Victoria, BC, Canada | Providence, RI, USA | Zelienople, PA, USA | Colorado Springs, CO, USA | Jackson, MS, USA | Lincoln, NE, USA | Berkeley Heights, NJ, USA | Remote in USA | Raleigh, NC, USA | Philadelphia, PA, USA | Boca Raton, FL, USA | Berwyn, PA, USA | East Lansing, MI, USA | Frankfort, KY, USA | Richmond, VA, USA | Chicago, IL, USA | Annapolis, MD, USA | South Dakota, USA | Westport, CT, USA | Tallahassee, FL, USA | Franklin, TN, USA | Salem, OR, USA | Concord, NH, USA | Topeka, KS, USA | Boise, ID, USA | St. Louis, MO, USA | Alpharetta, GA, USA | Gainesville, FL, USA | Orem, UT, USA | Trenton, NJ, USA | Little Rock, AR, USA | Sacramento, CA, USA | Yellow Springs, OH, USA | Cheyenne, WY, USA | Berkeley, CA, USA | Tulsa, OK, USA | Santa Fe, NM, USA | Columbus, OH, USA | St Cloud, MN, USA | Hartford, CT, USA | Alexandria, VA, USA | Oklahoma City, OK, USA | Bloomington, IN, USA | Duluth, GA, USA | Menlo Park, CA, USA | Jefferson City, MO, USA | New York, NY, USA | Phoenix, AZ, USA | Minneapolis, MN, USA | Denver, CO, USA | Newton, MA, USA | Evanston, IL, USA | Marysville, CA, USA | Columbia, SC, USA | Montpelier, VT, USA | Wilmington, DE, USA | Bozeman, MT, USA | Atlanta, GA, USA | San Diego, CA, USA | Helena, MT, USA | Anchorage, AK, USA | Dover, DE, USA | Charleston, WV, USA | Montgomery, AL, USA
- 8-15 years of field marketing experience. Coupled with a focus on digital marketing, account-based marketing, event management, and integrated campaign management. B2B marketing experience is essential.
- Demonstrate proficiency in digital marketing platforms and tools, including SEO, SEM, social media, marketing automation, and analytics. Experience leading digital-first marketing initiatives that drive measurable business outcomes.
- Able to create, develop and launch new marketing programs and initiatives with the team. You should bring fresh ideas to the table and foster innovation in campaign creation and execution.
- Able to demonstrate quickly adapting to changing market conditions, business priorities, and customer needs. You should be able to pivot marketing strategies and tactics with speed and efficiency. Ensuring that efforts remain relevant and impactful.
- Experience in leading cross-channel campaigns, seamlessly integrating efforts across digital platforms, events, email marketing, social media, and more. Delivering a cohesive and effective customer experience.
- Experience with excellent analytical skills to interpret campaign data and provide actionable insights for digital campaign enhancement. Proficiency in using analytics tools to track KPIs, CAC, LTV, and ROI is crucial. The ideal candidate will utilise data-driven insights to optimise campaign performance and enhance marketing effectiveness.
- Have a thorough grasp of lead management processes and close collaboration with sales, marketing, and marketing operations teams. The ideal candidate should be capable of training and mentoring the team in best practices and organizing field marketing initiatives.
- Able to generate leads, increasing brand awareness, and engaging with the audience. Coupled with experience working closely with sales, product, and cross-functional teams. You can ensure that marketing strategies align with sales objectives and customer engagement goals. Effective communication with stakeholders is essential.
- Able to navigate through complexity and ambiguity, remaining resilient under pressure while delivering results. You have exceptional problem-solving capabilities, focusing on continuous improvement in marketing processes and outcomes.
- Leading the field marketing team in the creation of localized marketing strategies. Aligning with global strategies while addressing region-specific needs. Ensuring campaign effectiveness by continuously optimizing strategies based on performance data and market insights.
- Designing and implementing integrated marketing plans with a focus on digital channels. This involves ensuring cohesive execution across platforms such as SEO, SEM, social media, email marketing, and content management systems.
- Leading the ABM strategy for the field marketing team. Ensure collaboration with sales teams to create and execute targeted ABM strategies that align with account priorities and revenue goals. Creating regular reporting on campaign results and lead team in optimizing campaigns across multiple digital and offline channels. Including ensuring consistent messaging and results-driven tactics.
- Using marketing analytics and market research to gain actionable insights for optimizing marketing spend. This includes maximizing ROI, customer acquisition, and retention. Proficiency in analytics tools is essential for tracking KPIs, customer acquisition costs, and lifetime value (LTV).
- Taking ownership of the regional event strategy, including planning, execution, and post-event analysis. Partnering with central events teams and ensuring a smooth collaboration between field team, events team and sales. In order to drive attendance, engagement, and measurable outcomes from events.
- Collaborating with sales, central marketing, and research network teams to align messaging, campaign execution, and customer engagement strategies. It involves fostering a cross-functional approach for integrated marketing campaigns that resonate regionally.
- Leading, mentoring, and inspiring a high-performing marketing team, ensuring they are proficient in digital marketing and cross-channel campaign execution. Guiding the team in adopting and mastering digital tools and integrated strategies across multiple platforms. (SEO, SEM, social media, email marketing, etc. to drive business results.)
RELX provides information-based analytics and decision tools tailored for professional and business customers across various sectors. The company operates in four key areas: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions. Its products utilize extensive data and analytics to assist clients, such as researchers, healthcare professionals, legal practitioners, and business executives, in making informed decisions and enhancing productivity. RELX differentiates itself from competitors through its subscription-based business model, which ensures a consistent revenue stream, alongside income from transactional sales and advertising. The company's goal is to support corporate responsibility initiatives, focusing on diversity, social justice, and sustainable development, while actively contributing to the United Nations' Sustainable Development Goals (SDGs) through its offerings.
Company Stage
IPO
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
N/A
Simplify's Take
What believers are saying
- RELX's strategic expansion into cloud hosting services in Australia and the Asia-Pacific region indicates strong growth potential and commitment to global market penetration.
- Recognition as a category leader in transaction screening and adverse media monitoring by Chartis Research highlights RELX's industry leadership and reliability.
- Winning the 'Best Healthcare Big Data Solution' award for LexisNexis Health Equity and Inclusion Insights underscores the company's impact on improving healthcare outcomes and addressing social determinants of health.
What critics are saying
- The rapid pace of technological advancements in AI and data analytics could pose challenges in maintaining RELX's competitive edge.
- The increasing prevalence of cyberattacks, as highlighted by the 19% annual increase in global human-initiated digital attack rates, could strain RELX's resources and impact its reputation.
What makes RELX unique
- RELX's diverse portfolio, including LexisNexis Risk Solutions and Elsevier, allows it to serve multiple industries such as legal, scientific, and risk management, unlike competitors focused on single sectors.
- The company's strong emphasis on data security and compliance, as evidenced by certifications like ISO 27001 and HIPAA, sets it apart in the data analytics and risk management space.
- RELX's continuous innovation in AI and data analytics, such as the launch of Accurint AI Insights and ThreatMetrix for Insurance Quotes, demonstrates its commitment to staying ahead of technological trends.
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