Full-Time

Paid Media Manager

Posted on 11/15/2024

Whalar

Whalar

201-500 employees

Connects brands with social media creators

Data & Analytics
Social Impact
Entertainment

Compensation Overview

$65k - $85kAnnually

Junior, Mid

New York, NY, USA

This is a hybrid role, requiring in-office work three days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Excel/Numbers/Sheets

You match the following Whalar's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2-3 years in paid social media roles, with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms.
  • Knowledge and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, Snapchat Ads Manager, etc.
  • Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques.
  • Demonstrated experience in strategic media planning and the ability to align campaigns with broader business objectives.
  • Comprehensive knowledge of social media platforms, including best practices for creative ad execution and platform-specific dynamics.
  • Advanced proficiency in Google Sheets, with the ability to analyze complex data sets, utilize formulas, and create pivot tables to drive campaign performance.
  • Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders.
  • Ability to manage multiple deadlines in a fast-paced environment, demonstrating flexibility and strong problem-solving skills.
  • Thorough understanding of branded content ad policies and compliance requirements.
Responsibilities
  • Support on the creation and communication of paid social media strategies and campaigns, to both internal teams and external clients.
  • Serve as the primary point of contact for some clients, managing client relationships and effectively addressing their needs.
  • Support in responding to client briefs and building strategic approaches to drive business results.
  • Launch paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models.
  • Lead the implementation of creator integrations, allowlisting, leveraging the latest platform features to enhance campaign performance on META, TikTok, Snapchat, YouTube, LinkedIn.
  • Strategically configure and optimize paid social campaigns, with the ability to manage and adjust budgets in real-time to maximize ROI.
  • Maintain exceptional attention to detail while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking.
  • Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Present wrap reports to clients.
  • Stay at the forefront of paid social media developments, regularly presenting insights and trends to teams and incorporating these into strategic planning.

Whalar connects brands with social media creators to produce engaging content in the influencer marketing industry. It operates primarily in the digital advertising space, helping brands reach audiences that traditional advertising often misses. Whalar facilitates partnerships between brands and creators, allowing for the creation of culturally relevant content that drives engagement. The company generates revenue by charging brands for access to its network of creators and for services like campaign management and performance analytics. A key differentiator for Whalar is its focus on cultural relevance and positive social change through initiatives like Whalar for Good, which promotes strategic partnerships for social impact. The goal of Whalar is to enable effective advertising campaigns that resonate with modern audiences.

Company Stage

Seed

Total Funding

$3.5M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for short-form video content boosts Whalar's creator network.
  • AI-driven content tools enhance Whalar's scalable and cost-effective solutions.
  • Expansion into new regions offers Whalar access to emerging markets.

What critics are saying

  • Competition from platforms like TikTok could dilute Whalar's market share.
  • AI-generated content threatens traditional influencer marketing models.
  • Integration challenges from Sixteenth acquisition may affect operational efficiency.

What makes Whalar unique

  • Whalar connects brands with creators for culturally relevant content.
  • Whalar emphasizes positive social change through its Whalar for Good initiative.
  • Whalar's acquisition of Sixteenth enhances its talent management capabilities.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Phone/Internet Stipend

Home Office Stipend

Fertility Treatment Support

Parental Leave

Mental Health Support

Wellness Program

Gym Membership

INACTIVE