The Role

The GoGuardian marketing team is seeking a skilled Director of Integrated Content Marketing to join our dynamic team. This role is responsible for leading our organic social and content marketing teams, driving development and execution of impactful marketing strategies across owned channels. Your expertise in leading organic social marketing efforts and creating engaging long-form blog content will be essential in shaping our narrative-driven approach to spark community engagement. You will collaborate with cross-functional teams, combining diverse viewpoints and relevant data to make informed decisions that solve business challenges.

What You’ll Do

• Lead and manage the organic social and content marketing teams, providing guidance and mentorship to foster their professional growth.
• Develop and implement a comprehensive content marketing strategy that aligns with GoGuardian’s brand and business objectives.
• Create engaging, long-form blog content that resonates with our target audience and establishes GoGuardian as a thought leader in the education technology space.
• Define and execute organic social marketing strategies to drive brand affinity, community engagement, and thought leadership.
• Design and implement a social media channel strategy for both the parent brand and each product, including product-specific programming by platform.
• Collaborate closely with product marketing, demand generation, and communications teams to ensure consistency and alignment across marketing initiatives. 
• Leverage customer insights and market research to develop data-driven content strategies that meet the needs of our target audience.
• Conduct social listening across owned channels to gather insights on prevalent narratives among our target audiences, our brand sentiment, and our share-of-voice.
• Build and nurture relationships with key customers, influencers, and advocates to drive customer loyalty and advocacy.
• Stay up-to-date with industry trends and emerging content marketing techniques to drive innovation and continuous improvement.
• Establish objectives and key results to measure success of content marketing efforts and provide regular reporting and analysis to stakeholders.
• Build and mentor a high-performing team, providing guidance, support and professional development opportunities.
• Partner cross-functional to influence key strategies with stakeholders across the company.

Who You Are

• Minimum of 10 years of experience leading organic social marketing and creating engaging long-form content, preferable within the education technology or SaaS industries.
• Proven track record of developing and executing successful content marketing strategies and programs that drive engagement and community growth across our owned channels.
• Strong leadership skills with experience managing and mentoring a team of content and social media professionals.
• Exceptional written and verbal communication skills, with a keen eye for detail and an ability to adapt the tone and style of writing to various target audiences. 
• Strategic thinker with the ability to set narrative-driven strategies through stand-out communication across channels.
• Strong understanding of SEO best practices and experience optimizing content for search engines.
• Ability to analyze data and insights to make informed decisions and drive marketing effectiveness.
• Excellent project management skills with the ability to prioritize tasks, manage deadlines, and deliver high-quality work in a fast-paced environment.
• Demonstrated ability to collaborate effectively across cross-functional teams and influence key stakeholders.
• Passion for education technology and a genuine interest in making a positive impact on student learning experiences. 
• Self motivated, proactive, and able to thrive in a fast-paced, dynamic environment.

What We Offer 

• Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan.
• Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more…
• Supportive, driven colleagues who have your back and share your passion.

The typical base salary range for this position is $163,000 - $187,000 plus variable pay per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.