Director of Integrated Content Marketing
Posted on 8/30/2023

501-1,000 employees

Digital learning environment safety and management for K-12 schools
Company Overview
GoGuardian stands out as an industry leader in creating safe and effective digital learning environments for K-12 schools, with a user base of over 7 million students. The company's advanced device management platform and education software, such as GoGuardian Teacher and Beacon 24/7, have been praised for enhancing classroom engagement, supporting student mental health, and providing real-time intervention capabilities. The company's culture is dynamic and inclusive, fostering a work environment that values innovation, teamwork, and a shared passion for improving education.
Data & Analytics

Company Stage


Total Funding





El Segundo, California

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Market Research
Business & Strategy
Content & Writing
Growth & Marketing
Social Media
  • Minimum of 10 years of experience leading organic social marketing and creating engaging long-form content, preferable within the education technology or SaaS industries
  • Proven track record of developing and executing successful content marketing strategies and programs that drive engagement and community growth across our owned channels
  • Strong leadership skills with experience managing and mentoring a team of content and social media professionals
  • Exceptional written and verbal communication skills, with a keen eye for detail and an ability to adapt the tone and style of writing to various target audiences
  • Strategic thinker with the ability to set narrative-driven strategies through stand-out communication across channels
  • Strong understanding of SEO best practices and experience optimizing content for search engines
  • Ability to analyze data and insights to make informed decisions and drive marketing effectiveness
  • Excellent project management skills with the ability to prioritize tasks, manage deadlines, and deliver high-quality work in a fast-paced environment
  • Demonstrated ability to collaborate effectively across cross-functional teams and influence key stakeholders
  • Passion for education technology and a genuine interest in making a positive impact on student learning experiences
  • Self motivated, proactive, and able to thrive in a fast-paced, dynamic environment
  • Lead and manage the organic social and content marketing teams, providing guidance and mentorship to foster their professional growth
  • Develop and implement a comprehensive content marketing strategy that aligns with GoGuardian's brand and business objectives
  • Create engaging, long-form blog content that resonates with our target audience and establishes GoGuardian as a thought leader in the education technology space
  • Define and execute organic social marketing strategies to drive brand affinity, community engagement, and thought leadership
  • Design and implement a social media channel strategy for both the parent brand and each product, including product-specific programming by platform
  • Collaborate closely with product marketing, demand generation, and communications teams to ensure consistency and alignment across marketing initiatives
  • Leverage customer insights and market research to develop data-driven content strategies that meet the needs of our target audience
  • Conduct social listening across owned channels to gather insights on prevalent narratives among our target audiences, our brand sentiment, and our share-of-voice
  • Build and nurture relationships with key customers, influencers, and advocates to drive customer loyalty and advocacy
  • Stay up-to-date with industry trends and emerging content marketing techniques to drive innovation and continuous improvement
  • Establish objectives and key results to measure success of content marketing efforts and provide regular reporting and analysis to stakeholders
  • Build and mentor a high-performing team, providing guidance, support and professional development opportunities
  • Partner cross-functional to influence key strategies with stakeholders across the company