Full-Time

Sr. Product Marketing Manager

Linkedin Premium

Posted on 5/3/2024

LinkedIn

LinkedIn

10,001+ employees

Professional networking and career development platform

Consumer Software
Enterprise Software

Senior

San Francisco, CA, USA

Required Skills
Communications
Management
Marketing
Requirements
  • BA/BS degree or equivalent working experience
  • 6+ years of experience in product management or consumer product marketing roles at a technology company
  • Experience working on consumer subscription products & in launching a new product offering from zero-to-1
  • Growth mindset, curious, self-aware, and passionate about continuous improvement
  • Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
  • Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders
  • Proven experience leading fast-paced teams amongst constantly evolving priorities; self-starter who can manage through ambiguous situations in a start-up type of team
  • Highly motivated and creative team player who thrives in building collaborative partnerships with Research, Engineering, Product, PR, and Integrated Marketing teams
  • Deep experience writing messaging and creating engaging content that romances product scenarios; passion for technology and ability to translate complex ideas into simple, clear prose
  • Curiosity, self-awareness, and a desire to test and learn, using data as a success metric
  • Outstanding leadership and deep and unwavering commitment to diversity and inclusion; track record of partnering with a diverse set of team members along with the ability to mentor, develop, and grow the people on the team, helping them accomplish their career goals
Responsibilities
  • Identify and prioritize opportunities to grow the Premium business
  • Drive member insight & empathy: conduct and analyze research to better understand the needs of our members, how they use our features, and how we can develop and shape our product experiences to better meet those needs
  • Define positioning and messaging: building on your knowledge and understanding of our members, you’ll shape the product narrative and positioning across product and marketing channels
  • Improve education and drive engagement of the existing product: dig into the landscape of how our members understand and use our current features and strategize around tests and tactics to increase engagement
  • Take new products to market: you’ll drive end-to-end go-to-market campaigns for new products and features as they launch, owning the channel mix, creative elements, and performance
  • Manage cross-functional projects: work closely with product managers, data scientists, and business operations managers, and keep stakeholders aware of timelines and deliverables
  • Own and communicate performance expectations: Work with partner teams to determine and set performance expectations for marketing-led initiatives and communicate expectations to senior leaders and cross-functional partners

LinkedIn operates as a comprehensive professional networking platform, designed to facilitate career development and professional connectivity. It allows users to create and share their professional profiles, which include details like work experience, education, skills, and achievements. LinkedIn serves as a dynamic space for job seekers to find job listings, for recruiters to discover potential candidates, and for professionals to engage in networking opportunities. The platform also features tools for businesses to post jobs, promote their brand, and share industry insights. Through LinkedIn, individuals can connect with colleagues, peers, and industry leaders, participate in professional groups, and access a wealth of content related to career advancement and professional growth.

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2002