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Demand Generation Marketing Manager
Americas
Confirmed live in the last 24 hours
Locations
Burlington, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Creativity
Data Analysis
Management
Marketing
Sales
Salesforce
Requirements
  • Home office based in the United States, or the state of Massachusetts
  • Track record of developing and managing multiple large-scale 360 campaigns simultaneously, across paid media and owned channels. Should be familiar working with external marketing agency partners and in-house teams to deliver these
  • Exceptional project management skills and attention to detail
  • In-depth understanding of omnichannel marketing
  • Must thrive in an environment of rapid change, moving targets, limited resources, high intensity and cross-functional dependencies
  • Ability to prioritize tasks when faced with multiple deadlines and operate under tight deadlines
  • Resourceful and able to pivot and innovate
  • Ability to work independently and autonomously, while maintaining a team-oriented attitude
  • Experience using Salesforce, Marketo or other marketing automation platforms
  • 5+ years of experience in digital marketing
  • Experience in launching marketing campaigns focused on IT service providers and IT pros
  • Experience working in a technology company
  • Bilingual in Spanish/English preferred but not required
  • Strong internal customer focus with desire to learn all aspects of the business
  • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy
  • Strong written and verbal communication and interpersonal skills
  • Outstanding organizational, problem solving, and multi-tasking skills
  • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities
  • Self-motivated, proactive, and able to work with minimal supervision
  • Passion and commitment to succeed by working hard and never giving up
Responsibilities
  • Campaign marketing
  • Formulate and drive regional campaign marketing plans that drive awareness, engagement, and conversion for Acronis's solution portfolio
  • Partner with international marketing teams to provide the expansion of global campaigns and consistency of outcomes in the region
  • Analyze and report on the results of the campaigns
  • Collaborate and develop strong working relationships with cross functional teams across the global marketing and the digital media organizations (Product Marketing, Global Marketing, Communications, PR, Sales) to reach maximum effect from the campaign
  • Manage forecasts and budget for your campaigns in connection to quarterly and annual plans
  • Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics
  • Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals
  • Build best in class customer journeys for service providers and end-customers in the region
  • Stay up to date on industry/market trends as well as competitor activity
Acronis

1,001-5,000 employees

All-in-one Cyber Protection
Company Overview
Acronis believes knowledge is priceless and opens opportunities to all, which drives their mission to protect data.
Benefits
  • Medical, dental, &vision insurance plans
  • Life Insurance, STD and LTD policies
  • 401(k) retirement plan and company match
  • Corporate rates and discounts
  • Competitive package
  • Flexible working hours
  • 3+ weeks of PTO and 10 paid holidays
  • Smart casual dress code
  • Free snacks and drinks
  • Office social events
Company Core Values
  • Mutual trust
  • Respect
  • Personal achievement
  • Individual leadership
  • Belief that we can contribute to the world everyday