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Senior Performance Analyst
Marketing Analytics
Posted on 8/10/2022
INACTIVE
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
SQL
Tableau
Looker
Requirements
  • 4+ years of related experience evaluating marketing campaign effectiveness and performance analytics
  • Experience working for an agency or marketing department with an understanding of marketing strategy
  • Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing
  • Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels
  • Familiarity with marketing automation and optimization platforms
  • Experience maintaining complex spreadsheets, SQL and data visualization tools like Looker or Tableau
Responsibilities
  • Analyze and optimize our marketing investment across performance marketing channels
  • Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
  • Keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels
  • Work with channel and product marketing teams to establish campaign goals and develop cross-channel measurement plans to ensure results are measurable
  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution
  • Provide regular reports on marketing performance, ensuring consistency accuracy with relevant insights
Square

1,001-5,000 employees

Digital payment processor
Company mission
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.