Channel Marketing Lead

The Intermediary Marketing Lead (“IML”) -- EMEALA (ex Italy & DACH) leads the strategic planning and tactical execution of all intermediary marketing initiatives across EMEALA, partnering closely with the Channel Marketing Leads for Italy & DACH.  As the primary local contact for the Global ex US Head of Intermediary Sales, based in London, the IML will also be responsible for co-ordinating with peers in other regions to help deliver an EMEALA intermediary marketing strategy.  The IML will partner with senior client coverage leadership, marketing colleagues & product specialists across regions to drive our marketing capability that will elevate Neuberger Berman’s brand awareness, strategic positioning and ultimately drive business results. 

Primary Responsibilities

Channel Marketing Strategy and Execution

• Engage with Intermediary Client Coverage leadership; lead the development and execution of the intermediary marketing strategy in EMEALA, coordinating with marketing colleagues across the region
• Establish marketing coverage model that allows for a fully integrated, globally aligned marketing plan with appropriate regional implementation for the intermediary channel
• Engage with global Brand, Content and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion, communication strategy focusing on both existing as well as new product capabilities
• Develop a coordinated regional events strategy including an educational / research programme as necessary alongside proprietary and third party event partners
• Create messaging, positioning and channel-specific marketing materials working in conjunction with local marketing partners on the effective implementation of global programs
• Build out new strategic initiative plan requests for senior management approvals; including strategic goals, tactics, budget and expected ROI & measurement

• Organize, plan, and lead channel campaigns; conduct project status and progress meetings; complete project tracking and analysis
• Partner with global channel marketing to activate intermediary campaigns / activity at a regional level
• Identify potential project risks, develop contingency plans, and appropriately manage and escalate risks

Campaign Development, Planning & Execution:

• Develop and implement integrated marketing campaigns that effectively target intermediary audiences.
• Collaborate closely with local Client Coverage teams to align marketing campaigns with growth objectives.
• Oversee translation processes and collaborate with reviewers to ensure that content is accurately translated into the target languages. 
• Monitor campaign performance and optimise strategies to maximise engagement and effectiveness

Lead Gen and Digital Engagement

• Work with client and data analytics teams to create lead reports that align with strategic priorities and allow senior management to have insight into progress toward goal and driving accountability
• Drive client segmentation and create “client journey” roadmap for digital engagement across email, web, native advertising, search, social etc.
• Expand footprint into all markets globally using digital marketing outreach

• Review, interpret and disseminate post-campaign metrics and reporting
• Comprehensive review of the intermediary websites & positioning; propose enhancements to drive better engagement with the intermediary audience; work closely with digital team to update & regularly maintain web

Market Intelligence

• Review peer groups to define competitive market requirements and uncover opportunities for growth and brand enhancements
• Remain abreast of industry developments and issues intermediary clients are facing; analyse and report on changes in investor behaviour and issues affecting the industry
• Strategically respond to this market intelligence with thoughtful, creative campaigns

Qualifications required

• Minimum of 10 years of marketing experience within in the investment management industry
• Extensive European intermediary market experience; global orientation/aptitude
• Demonstrated track record of developing and executing on strategic marketing plans and initiatives
• Proven ability to manage complex projects which include print, digital, advertising, events and media
• Strong project management skills with the ability to prioritize and manage stakeholder expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
• Team oriented, collaborative approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
• Strong written and verbal communication and interpersonal skills; ability to manage different working styles to effectively influence partners
• Executive presence, professional client service manner, ability to take initiative and interact with all levels of management and adapt to business needs
• Collaborative working style focused on building relationships with partners 
• Familiarity with regulatory considerations in financial services marketing.

Technical Skills

• Experience driving and delivering Marketing Strategy
• In depth knowledge of intermediary business as well appropriate level of investment strategy / product solutions
• Ability to balance strategy and execution

Interpersonal Skills

• Ability to communicate clearly across the client coverage and investment organisations
• Outstanding stakeholder management
• Strong organisational skills and attention to detail.
• Adaptability and resilience in a fast-paced environment.
• Collaborative mindset with a team-oriented approach.
   

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