Senior Manager

We are seeking an experienced, strategic, and dynamic Senior Manager, Content Engine to support our Media, Growth & Performance Marketing team in establishing the growing role of content marketing in driving return on investment for our brands. This role is pivotal in guiding best practices and supporting the development of SEO-informed and AI-optimized content strategies that drive impactful results across channels.

The Senior Manager will sit within our newly formed Audience Engagement Team: A Center of Excellence formed to build and advance capabilities in SEO- and GEO-Driven Content Marketing, alongside Influencer Marketing, Social Listening/Intelligence, and Brand Sponsorships.

This role will work closely with cross-functional teams in evaluating the content our audiences are seeking, the platforms and formats in which they will most likely engage, and guiding the production of content across channels, leveraging the resources of our Agency of Record or internal teams. The role will support in building out this new capability for the organization including the end-to-end process, the use of technology/systems and tools, how best to incorporate AI into the various steps, and how to drive results.  This position requires a proactive mindset, strong analytical skills, and a deep understanding of how content can compliantly enhance our brand's presence in a competitive market.

ROLE RESPONSIBILITIES

• Support the Director, Content Engine Lead in building a first of its kind Center of Excellence dedicated to content that drives SEO, GEO, and social search.

• Create and lead the development of a company-wide content engine playbook that connects insights with content actions and how best to measure impact.

• Work hand in hand with brand marketers and cross-functional teams to guide on content strategies that align with our brand teams’ objectives and resonates with our target audience; establish plans to test and learn.

• Oversee the creation of high-quality content created by either an in-house team or external partners that enriches storytelling and drives engagement across various organic, search-driven platforms. Ensure all content is on-brand, compelling, consistent in style, quality, and tone of voice.

• Build a process for, and then own the end-to-end production of content where our AOR isn’t resourced to support our brands with agile, quick turn opportunistic content; support in creating the model of quick-turn content creation.

• Drive engagement and conversion through innovative content distribution tactics across multiple channels.

• Lead cross-function work to collaborate with CMO colleagues including SEO, Product (website), Measurement, Social Listening, and Media Strategists, to ensure cohesive messaging and branding consistency, and that content supports overall marketing / media and business goals.

• Where needed, develop and maintain a content calendar to ensure timely delivery of content and campaigns on above-brand sites like PfizerForAll.com.

• Collaborate with technical teams and SEO/GEO specialists to ensure best practices are embedded in content creation and distribution processes.

• Utilize analytics tools to measure content effectiveness, derive insights, and adjust strategies to optimize engagement and conversion rates.

• Manage the content budget, ensuring efficient allocation of resources and ROI.

• Stay informed of industry trends, competitor strategies, and emerging technologies to keep our content strategies culturally relevant and ahead of the curve.

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with at least 6 years of experience; OR a master's degree with at least 5 years of experience; OR a PhD with 1+ years of experience.

• 6+ years of experience either in-house or at the agency setting

• Successful track record designing and implementing high-impact content campaigns from conception through execution

• Project management skills coordinating multifaceted campaigns and initiatives

• Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs

• Strong written communication skills

• Mastery in staying compliant with the complex legal and regulatory guidelines surrounding branded content

• Skilled at communicating compelling narratives and campaign visions

• Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies

• Strong relationship building skills and ability to navigate matrixed organizations 

• Drives strategy while simultaneously orchestrating flawless execution at speed

• Embodies courage, excellence, equity, and joy while elevating those values across teams

• Executive poise and influence to interact effectively across all organizational levels

• Articulate communicator able to optimize messaging and design for maximum user resonance and business impact

• Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information

PREFERRED QUALIFICATIONS

• Passionate About Storytelling: You believe in the power of content to tell stories that resonate and inspire action.

• Innovative Thinker: You constantly identify insights that inform and shape effective content strategies.

• Inquisitive Nature: You ask thoughtful questions, listen deeply, and seek meaningful answers.

• Strategic and Tactical: You excel at conceptualizing big-picture ideas and effectively managing projects from inception to completion.

• Norm Challenger: You question "the way things are done," explore innovative new approaches, and embrace learning from failure.

• People Person: You thrive on engaging with audiences and cultivating strong relationships.

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
 

Additional Job Information:

Last Date to Apply: September 29, 2025
Work Location Assignment: Hybrid, 2-3x a week onsite.

#LI-PFE

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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