Full-Time

Director of Marketing

Two Chairs

Two Chairs

201-500 employees

Personalized mental health care through technology

Social Impact

Senior

Remote in USA

Required Skills
Hubspot
Salesforce
Marketing
Business Strategy
Looker
Requirements
  • Passion for making an impact with an organization that is delivering life-changing care
  • Significant experience working in marketing B2B spaces with demonstrated ability to grow KPIs year over year
  • Extensive healthcare experience, serving in a marketing capacity in an organization that creates deep partnerships with health plans or health systems
  • Comfort being in a high-paced startup environment
  • Strong understanding of business strategy, healthcare, and payor relationships
  • Ability to recommend and execute against thoughtful quantitative KPIs—including goals for initiatives that can be difficult to measure
  • Data-driven storyteller who is comfortable with working with numbers, analyzing quality metrics, and developing new marketing claims
  • Excellent project management skills, adept at leading multiple cross-functional projects simultaneously
  • Skilled in vendor negotiation and vendor management
  • Digitally savvy, with strong ability to use tools like Salesforce.com, Hubspot, Looker, and to learn new tools quickly and efficiently
  • Highly communicative
  • Committed to delivering exceptional quality work
  • A strong understanding of the mental health landscape with a passion for improving the industry
  • Low ego and data and outcome-driven
  • Deeply empathetic
  • Pragmatic
Responsibilities
  • Positioning and development of tools related to work with health plans
  • Take the lead on our conference participation and custom events, managing the resources needed across Two Chairs
  • Take the lead on our conference participation and custom events, managing the resources needed across Two Chairs
  • Positioning and development of tools related to work with health systems
  • Define go-to-market strategy and develop a clear understanding of Two Chair’s position in the market
  • Help build our understanding and segmentation of target partner organizations, as well as individual roles/titles within each organization
  • Work cross-functionally with Two Chairs' clinical research teams to refine our positioning strategy
  • Serve as a day-to-day contact for our partners in business development, encouraging good digital hygiene, and understanding and recording the needs and interests of individuals in our prospect pipeline
  • Bring together stakeholders to release a new version of our core presentations, infusing creativity to differentiate Two Chairs from other organizations
  • Build briefs to develop video assets, landing pages, and case studies
  • Reduce lag time in pitches by becoming a go-to expert in product specifications, serving as a source for answering objections, and as a go-to person for determining the viability of prospect requests for customization, etc.
  • Continue to improve our understanding and segmentation of target partner organizations, as well as individual roles/titles within each organization
  • Continue to improve our storytelling for each title/role
  • Develop and/or work with the team to develop world-class materials including presentations, brochures, video assets, landing pages, emails, promotions, direct mail, case studies, whitepapers, and more
  • Work with our data team to solidify marketing claims that are built upon internal quality measures
  • Take the lead on our B2B conference calendar, strategy, approach, and presence
  • Develop owned, custom events, including securing and managing vendors, staffing, and tracking results

Two Chairs stands out as a leader in the mental health care industry by prioritizing accessibility and personalization in their services. They leverage technology and research to streamline the process of matching clients with therapists, ensuring a tailored approach to mental health care. Their commitment to creating a welcoming environment and their unique approach to matching clients with therapists based on individual needs and goals sets them apart from traditional therapy services.

Company Stage

Series C

Total Funding

$101M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

16%

1 year growth

54%

2 year growth

180%