Full-Time
Commercial Intelligence Lead
Posted on 9/23/2025
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
No salary listed
Canada
In Person
 Business & Strategy (2) |
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- Proven experience building and executing pricing strategies, ideally within a media, digital, or social agency environment.
- Strong background in analyzing pricing and cost models tied to revenue performance.
- Demonstrated ability to collaborate cross-functionally with Finance, Strategy, and BI teams.
- Familiarity with agency operations and revenue forecasting.
- Comfortable operating in fast-paced, high-growth environments with shifting priorities.
- Strong SQL and Google Cloud Platform expertise for managing and querying large datasets.
- Proficiency with dashboarding tools such as Sigma or LookerPro (Looker Pro).
- Ability to build and iterate internal tools that improve pricing efficiency and accuracy.
- Strong analytical background with a data-to-insights-to-action mindset.
- Excellent stakeholder management and communication skills.
- High attention to detail with strong project management and organizational skills.
- Proactive, collaborative, and committed to continuous improvement and ownership of outcomes.
- Build and maintain data-driven frameworks to model market dynamics, customer segments, and competitive positioning.
- Develop predictive models for elasticity, revenue forecasting, and margin optimization.
- Conduct scenario modeling and quantitative testing to validate business hypotheses.
- Translate complex market and customer insights into clear, actionable strategies.
- Deliver data-backed insights and benchmarks to support sales, pricing, and go-to-market teams.
- Embed BI-driven logic into proposals and commercial packages, supported by clear narratives and evidence.
- Provide leadership with insights that directly connect data to profitability and growth.
- Partner cross-functionally to align insights with broader enterprise objectives.
- Oversee the end-to-end pricing and revenue intelligence lifecycle, from scoping and modeling to contract execution and performance measurement.
- Monitor real-time commercial performance and identify opportunities for efficiency and growth.
- Implement governance protocols ensuring data accuracy, version control, and auditability.
- Continuously refine frameworks to align with shifting market conditions and business priorities.
- Partner with Data Engineering to build pipelines that ingest, transform, and visualize commercial data.
- Design interactive dashboards and self-serve BI tools in platforms like Sigma or LookerPro.
- Implement predictive analytics and machine learning to improve forecasting accuracy.
- Integrate external data sources (market, competitive, economic) into core BI models.
- Bonus: Experience supporting complex, enterprise-level proposals and deal structures.
- Bonus: Familiarity with APIs and data pipelines for pricing automation.
- Sigma or LookerPro proficiency (Sigma strongly preferred).
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Simplify's Take
What believers are saying
- Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
- Vertiqal Studios partnership enhances gaming content creation and revenue.
- Produced original series for Like Nastya with Wind Sun Sky Entertainment.
What critics are saying
- TikTok US ban eliminates 40-60% of short-form video client campaigns.
- Meta's AI generators undercut human influencers with zero-cost synthetic content.
- OpenAI Sora enables brands to bypass Viral Nation's video production services.
What makes Viral Nation unique
- Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
- Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
- Proprietary AI translates social signals into benchmarkable business outcomes.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.