Full-Time

Salesforce Administrator

Posted on 10/31/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Data & Analytics
Enterprise Software
AI & Machine Learning

Compensation Overview

$70k - $90kAnnually

Junior, Mid

Remote in USA

Remote role based out of Chicago.

Category
Customer Success Management
Field Sales
Inside Sales
Strategic Account Management
Sales & Account Management
Required Skills
Lead Generation
Hubspot
Salesforce
JIRA
Data Analysis
Requirements
  • Minimum of 2 years-experience in a Sales & Marketing Operations role supporting marketing strategies and sales plans that delivered strong business results
  • Administrator experience in managing large data imports/exports via Salesforce or another CRM system
  • Ability to analyze data and identify areas of input improvement for system design
  • Salesforce Administrator Certification a plus
  • Understanding of lead generation process and managing sales prospects though a sales pipeline process
  • BA/BS required
  • Understanding of the latest sales tools and optimizing existing sales software; especially Salesforce
  • Able to operate remotely in a fast-moving, entrepreneurial environment without the need of overhead support
  • Detailed understanding of sales processes, sales reporting including sale forecasting, salesforce automation, and territory planning & management
  • Self-confident with ability to work remotely with and influence a global, matrixed team
  • Ability to build and maintain strong relationships, gaining trust and confidence as a strategic partner from all levels within the organization
  • Very strong work ethic and team player with a positive “do what it takes” attitude
  • Problem solving, organizational and collaboration skills.
  • Growing analytical skills and ability to interpret and present key findings and recommendations.
  • Excellent written, oral and presentation skill
Responsibilities
  • Provide updates to internal teams on new developments, challenges, or general status of various projects
  • Process JIRA tickets from across the company that can have a wide range of asks including, but not limited to: 1) Report and Dashboard generation 2) System integration and support 3) Troubleshooting issues 4) Supporting sales process flows for improved communication
  • Responding to internal administrative requests when related to CRM or Marketing Automation tools
  • Support the Operations team by optimizing the Salesforce CRM environment to meet the needs of various departments and business units. This includes but is not limited to: Improving the Enterprise Sales team’s opportunity & forecasting process, troubleshooting process breakdowns, modifying and improving existing processes in partnership with the VP of Finance
  • Align with sales enablement teams to support account planning initiatives for the Enterprise Sales team
  • Assist in onboarding of new team members into CRM and provide internal support during transitional periods.
  • Provide support with data cleansing & data management using industry specific tools such Crossbeam, Hubspot and other tools that are plugged into Salesforce.
  • Provide support during new development of objects, processes, and environments within CRM environment
  • Lead CRM integration efforts required during acquisition of other organizations and technologies
  • Oversee all marketing automation initiatives for various business units. This includes but is not limited to: Improving Website analytics, Lead Generation, Lead Capturing, Lead Nurturing Campaigns, and final integration into CRM
  • Operate across sales and marketing tools for streamlined lead list management, process updates and the continued evolution of lead list go-to-markets
  • Ability to manage backend
  • Consistently research and make improvements to marketing automation procedures & analyze effectiveness/shortcomings of current processes
  • Ability to pulls lead lists of prospects and/or clients directly from paid LinkedIn platform for further targeting reach across email and site

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time overview of potential and existing customers, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to identify customer needs and predict churn. Unlike many competitors, Zeta Global emphasizes a deep understanding of consumer behavior and offers tools that enable enterprise clients to engage with customers on an individual level. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing solutions.

Company Stage

IPO

Total Funding

$301.5M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

11%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's acquisition of LiveIntent enhances its data capabilities and market reach.
  • The launch of Zeta NEXT showcases new AI technologies, boosting brand and consumer success.
  • Achieving carbon neutrality in 2022 strengthens Zeta's commitment to sustainability.

What critics are saying

  • Integration challenges from acquisitions like LiveIntent may lead to operational inefficiencies.
  • Increased competition from emerging AI-driven platforms could erode Zeta's market share.
  • Zeta's recent debt refinancing could increase financial risk if revenue growth lags.

What makes Zeta Global unique

  • Zeta Global leverages AI to offer personalized marketing at an unparalleled scale.
  • The company aggregates real-time data to create intent and churn signals globally.
  • Zeta's platform competes with major players like Oracle, IBM, Salesforce, and Adobe.

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