Email SMS Marketing Specialist

The Email/SMS Marketing Specialist is responsible for supporting enrollment and start goals by executing marketing campaigns focused on lead nurturing, remarketing and event promotion. Key responsibilities for this position include the creation of email/text communications and supplementary campaign materials, coordinating projects on behalf of Admissions and Marketing teams, crafting performance reports, and maintaining a marketing calendar. The Marketing Automation Specialist is both a creative and analytical thinker who loves measuring, testing, and improving performance.

What We Offer:

• $55,000 -$65,000 per year
• Paid Training
• FREE UTI or Concorde Tuition for you AND your Immediate Family!
• Comprehensive Benefits Package (Medical/Dental/Vision/Life/STD/LTD)
• 401K, Paid Holidays, and Paid Time Off
• Paid Parental Leave

• Manage multiple projects in a marketing automation platform such as Customer Insights, Marketo or Sales Force
• Collaborate with cross-functional teams including Content, Creative, Compliance and other Key Stakeholders to execute promotional campaigns
• Use data insights and KPIs to optimize campaigns, solve problems and provide recommendations
• Build lead journeys for event and text campaigns within the Microsoft Customer Insights platform
• A/B test assets and strategies to improve performance
• Monitor campaign rollout and distribute results
• Assess the competitor landscape to identify opportunities in customer journeys
• Assist UTI teams on a range of marketing projects, as assigned

Other duties as assigned

Education and Experience:

• Associate degree in marketing, communications, business, or related field -or- equivalent experience (required)
• Bachelor's degree in marketing, communications, business or a related field (preferred)
• Two (2) years hands-on email/text marketing experience, preferably Customer Insights or similar marketing automation platforms; from briefing through completion, including scheduling, approval process, QA and post-deployment takeaways
• Familiarity with email/SMS best practices (required)

Skills:

• Strong understanding of email marketing best practices and CRM systems

Abilities:

• Creative and analytical thinker, capable of measuring, testing and improving campaign performance
• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skillls
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is designated as:
  • Remote - Remote; Employees must meet minimum technical standards for eligibility and participation.
  • Travel Amount Required 10% 

About Us:

It’s all about the reputation. 55+ years of experience, trusted by 35+ industry leading brands, 16 campuses, 5 technical schools. But it’s not all about the numbers. Here at Universal Technical Institute and its family of schools, we care about YOU. We care about making a change in the lives of our employees and our students. We’re on a mission to expand our reach and increase our impact, one life at a time and that starts with yours...Come and be a part of our legacy!