Full-Time

Senior Growth Marketing Manager

Posted on 9/23/2024

ThredUp

ThredUp

501-1,000 employees

Online consignment for secondhand clothing

Consulting
Consumer Goods

Compensation Overview

$153k - $172kAnnually

Senior

No H1B Sponsorship

Oakland, CA, USA

Hybrid work environment: 3 days in the office and 1 day remote each week.

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
SQL
Data Analysis
Requirements
  • 8+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
  • Expert in Facebook Ads Manager
  • Experience managing eight-figure paid media budgets
  • Experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred
  • Experience collaborating/providing feedback with product and engineering teams enhancing UX/usability
  • Versatile and able to work in a fast-paced environment
  • Strong written and interpersonal verbal communication skills
  • Strong analytical and problem solving skills
  • The ability to make data-driven decisions that add value to the customer experience
  • Excel expertise; SQL experience is a plus!
  • BA/BS in quantitative fields or marketing
Responsibilities
  • Execute strategy across various paid social channels (Meta, Pinterest, TikTok, programmatic display advertising (Criteo, RTB House), and more)
  • Optimize channel performance and scale growth efficiently
  • Manage allocation for eight-figure paid media budget
  • Manage partnerships with ad platforms and vendors
  • Monitor and analyze competitive landscape and marketplace trends
  • Analyze and contribute to high level daily, weekly, and monthly channel reporting
  • Execute, launch, and measure creative tests across channels
  • Identify and drive enhancements our Ad Technology in close collaboration with our Product and Engineering teams
  • Work in close partnership with the creative team to guide the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies, and to meet business goal objectives.
  • Make strategic recommendations around best practices and learnings from channel performance

thredUP operates an online platform for buying and selling secondhand clothing, shoes, and accessories. Users can sell their gently used items by sending them to thredUP, where the company inspects, photographs, and lists them for sale. Buyers can find a variety of products, including premium brands, often at significant discounts. thredUP generates revenue by taking a commission on each sale and offers a "Clean Out" service that allows sellers to send in items for free, simplifying the process of decluttering. Unlike many competitors, thredUP emphasizes sustainability and affordability, appealing to budget-conscious and eco-friendly shoppers. The company's goal is to make secondhand shopping convenient and accessible, promoting conscious consumerism.

Company Stage

IPO

Total Funding

$226.5M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Social commerce is growing, and ThredUp is positioned to leverage this trend.
  • AI tools align with consumer demand for personalized shopping experiences, boosting satisfaction.
  • Divesting Remix allows ThredUp to focus on U.S. market growth and resource allocation.

What critics are saying

  • Increased competition from startups like Fleek threatens ThredUp's market share.
  • Divesting Remix may limit ThredUp's growth opportunities in the European market.
  • Recent revenue decline suggests potential financial instability and growth challenges.

What makes ThredUp unique

  • ThredUp offers a 'Clean Out' service for easy closet decluttering and cash earning.
  • The platform features a 'New With Tags' section for brand-new items at discounts.
  • AI-powered tools enhance product discovery and provide personalized styling advice.

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