Director – Subscription & Loyalty Product Growth
Posted on 2/27/2024
INACTIVE
The Daily Beast

201-500 employees

Digital news on politics, culture, power.
Company Overview
The Daily Beast distinguishes itself as a compelling workplace through its commitment to independent journalism, evidenced by its robust coverage of high-profile topics, including political legal battles, as demonstrated by its reporting on Trump's recent appeals process. Its focus on digital publishing technologies ensures that content is not only current but also accessible, catering to a modern audience that values real-time news and analysis. The platform's dedication to a blend of original reporting and opinion pieces across politics and pop culture positions it as a leader in diverse and dynamic content creation within the digital news industry.

Company Stage

N/A

Total Funding

N/A

Founded

2008

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-7%

2 year growth

-9%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
UI/UX Design
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • 6-8 years of previous acquisition marketing experience for a consumer subscription product
  • Knowledge of the constantly evolving media landscape
  • Experience with retention marketing and growth of loyalty products like newsletters and apps is a plus, but not required
  • A strong blend of leadership, analytical prowess, and a deep understanding of user behavior and revenue dynamics
  • A motivational and thoughtful approach to team and people management
  • A proven track record of designing and implementing A/B tests to drive business results
  • Ability to clearly communicate data-based insights, recommendations, and decisions to cross-functional contributors and leadership
  • A self-starter and eager collaborator who isn’t afraid to take an idea and run with it
  • Strong operational chops, with the ability to context switch and manage multiple projects at once
  • Ability to move fluidly between quantitative and qualitative tasks
  • Excellent verbal and written communication skills and the ability to present ideas and results to senior leadership
  • Impeccable attention to detail
  • Proficiency in Google Analytics, Microsoft Excel, and Google’s G Suite
  • Open to Hybrid or fully remote
Responsibilities
  • Develop and execute a comprehensive acquisition and retention strategy aligned with the company's objectives and growth targets
  • Establish yourself as subject-matter expert on The Daily Beast’s subscription and loyalty products, best practices in the industry, and our competitive set
  • Leverage data to develop and constantly iterate on our subscription strategy, including user segmentation, messaging strategy, and pricing optimization
  • Identify long-term/short-term trade offs of acquisition strategy tactics on traffic, user experience, and advertising revenue
  • Oversee a robust email marketing strategy, including lifecycle flows for key user groups and regular acquisition and winback campaigns
  • Understand what drives consumer decisions to convert or churn in order to effectively evolve benefits and/or messaging around the value proposition
  • Report on performance metrics, surfacing clear insights and recommendations for how to optimize
  • Collaborate with our product and design team to think through and complete UX flows, wireframes, and design iterations for on-site growth marketing tools
  • Foster an inclusive and welcoming culture within the growth team, promoting close collaboration and career development
  • Effectively delegate tasks and responsibilities to team members based on their strengths and areas for development
  • Oversee the evaluation of our subscription tech stack in coordination with our analytics and tech teams