Full-Time
Hellofresh Market Recipe Developer
Posted on 8/3/2023
Hello Fresh
10,001+ employees
Meal-kit delivery service with subscriptions
No salary listed
Minneapolis, MN, USA
- A culinary degree or certification from an accredited program
- 1+ year of professional experience in the field of Recipe Product Development or the like
- Collaborative attitude and ability to work cross functionally with various teams to gather key inputs and are able to work well with diverse opinions and competing priorities
- Exceptionally skilled in copy editing, proofreading, and ensuring adherence to style guides
- Highly organized with supreme attention to detail. You'll triple confirm and cross-check until you know beyond a shadow of a doubt that it's correct!
- Ability to meet extremely tight deadlines while ensuring complete accuracy across all projects and tasks
- A self-starter attitude and truly proactive problem solver who works relentlessly to execute all steps needed until the problem is resolved
- Excellent command of the English language is a must, Nordic languages are a plus
- Apply with your CV (In English please)
- If we see a match, you'll have a call with one of our recruiters to share more about what you can bring to the team
- Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
- We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found
- Create and develop 2-3 new recipes on a weekly basis while maintaining product fit, cost, and deliciousness
- Participate in panel tastings and share feedback with the Culinary Team members to ensure quality standards
- Weekly edit and proofread recipes ensuring accuracy, clarity, and consistency of voice and style across all recipe cards
- Coordinate with our translators to ensure perfect translated recipe cards
- Implement and interpret customer feedback as it applies to recipes
- Work closely with the Culinary and Operations teams to eliminate recipe errors if/when product changes are made
- Set up and activate the weekly menu online. Ensure photo accuracy, correct menu structure and upload
HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.
Company Size
10,001+
Company Stage
IPO
Headquarters
Berlin, Germany
Founded
2011
Simplify's Take
What believers are saying
- FY 2025 AEBITDA reached €422.8 million, improving margins materially.
- Free cash flow turned positive in 2025, supporting self-funded investment.
- AI meal planning investment targets higher retention and more than doubled assortment.
What critics are saying
- FY 2026 revenue is guided to fall 3%-6%, signaling weakening demand.
- Meal kit revenue still declined over 10% in 2025, pressuring the core business.
- Food safety recalls damage trust and invite tighter scrutiny from regulators.
What makes Hello Fresh unique
- Diversifying beyond meal kits into ready meals, pet food, and vitamins.
- Combining recipes, logistics, and technology in a diversified FMCG platform.
- Using franchise-themed menus and partnerships to increase customer engagement.
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Your Connections
People at Hello Fresh who can refer or advise you
Benefits
Competitive Salary & 401k
Generous Parental leave & Flexible PTO
Health, vision, & dental insurance
75% discount on HelloFresh Subscription
Snacks, coffee, & catered lunches
Company sponsored outings
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%E-commerce giant rewards customers - if they delete apps from their phones. Carina Berg, Communications Manager "A destructive relationship we must break". Meal kit company HelloFresh is launching a collaboration with the delivery app Foodora and simultaneously opening a temporary physical store in Stockholm. The purpose is to reduce Swedes' consumption of food delivery and increase the proportion of home-cooked dinners. Between May 25th and 29th, HelloFresh will open the pop-up store TAKE AWAY TAKEAWAY on Hornsgatan in Stockholm. Simultaneously with the physical store, a temporary "ghost kitchen" will be launched in the Foodora app. There, customers will be given the opportunity to order dinner kits containing fresh ingredients and recipes for home delivery. At the physical store in Södermalm, the company is also introducing an incentive to get consumers to change their habits. Customers who can show on-site that they have deleted a food delivery app from their phone will receive a free dinner kit for two people. This offer is limited to the first 30 visitors per day. It is not specified whether the Foodora app is included. Data shows widespread dissatisfaction. The initiative is based on a survey from YouGov, conducted on behalf of HelloFresh, which mapped Swedes' habits regarding food delivery. The data compilation shows that an average family with young children spends SEK 10,308 annually on food delivery. The same figure for the national average is SEK 6,260. The survey also indicates recurring dissatisfaction among consumers. One in five who have ordered food delivery have regretted it several times afterwards. Among families with younger children, as many as 65 percent also state that they have regretted an order at some point. "We are in a food delivery epidemic" HelloFresh believes that the frequent use of food delivery negatively affects consumers both financially and in terms of time. Carina Berg, Communications Manager at HelloFresh in Sweden, comments on the investment: This is the first time Ehandel is opening a physical location where customers can get food on the spot, and Ehandel is doing it for an important reason. Ehandel is in a food delivery epidemic. Studies from the Public Health Agency of Sweden show that Swedish eating habits continue to develop in the wrong direction and deteriorate. Ehandel know that food delivery apps are often the first thing you open when hunger strikes and energy is at its lowest. Therefore, in the campaign, Ehandel has gone just there, to offer a rescue in the form of a real meal and help people end their destructive relationship with food delivery. Food delivery has become like a destructive relationship. Ehandel try to solve the everyday puzzle through the apps, but time and time again Ehandel is disappointed and feel cheated of both time and money. It's time to leave food delivery and rediscover dinners that matter. Through this initiative, Ehandel hope to give Swedes a nudge in another direction. Because nothing beats home cooking. Editorial Staff
HelloFresh and Alison Brie are bringing people back to the dinner table with HelloFresh Supper Club. HelloFresh Invites Fans Nationwide To Host Their Own Supper Clubs With A Curated Recipe Collection And Exclusive Supper Club Experience With Alison Brie HelloFresh teams up with Alison Brie to revive the tradition of communal dining through the new HelloFresh Supper Club, featuring a curated recipe collection and a chance for fans to win an exclusive virtual supper club experience. NEW YORK-(BUSINESS WIRE)-HelloFresh, the world's leading meal kit company, has partnered with Alison Brie to launch HelloFresh Supper Club. This global initiative aims to revive the tradition of communal dining and inspire fans to gather around the dinner table over a shared meal. The campaign features an exclusive HelloFresh menu curated by Alison Brie and a nationwide contest where fans can win a spot in a virtual Supper Club cooking event hosted by the actress herself. Kicking off in the US, the program will soon expand to Denmark, Germany, and the UK. At a time when 25% of young adults eating every meal solo,* HelloFresh and Alison Brie are answering a growing craving for connection. With 84% of adults wishing they could share more meals with others,** HelloFresh is simplifying the art of hosting with fresh, pre-portioned ingredients and delicious, easy-to-follow recipes that transform routine weeknights into meaningful dinner occasions. And with 83% of Americans believing that eating with others improves mental health***, there has never been a better time to bring people back to the table. Alison Brie's Supper Club Recipe Collection Available for delivery the week of April 18-24, Alison Brie's Supper Club picks feature a curated collection of five recipes that reflect her love for bold, global flavors and culinary variety. These dishes are perfect for hosting and blend world-inspired ingredients with the signature ease and convenience of HelloFresh to help subscribers host their own Supper Club at home: * Thai Coconut Curry Chicken * Herbed Chicken with Feta & Orange Salad * Pepita-Crusted Salmon with Tomato-Feta Salad & Harissa-Roasted Sweet Potatoes * Crispy Spiced Chickpeas & Pistachio Rice with Apricots * Garlicky Shrimp Couscous Bowls with Chili-Roasted Broccoli & Fresh Parsley Join Alison Brie's Virtual Supper Club Now, fans everywhere can get a seat at the table. Beginning today, HelloFresh and Alison Brie are inviting fans nationwide to enter for a chance to attend a virtual cook-along Supper Club hosted by Alison Brie herself on Wednesday, April 22. To enter****, fans should: * Comment on the collab post on HelloFresh's and Alison Brie's Instagram pages telling the brand why they deserve a spot at the table * Follow @HelloFresh on Instagram * Head to HelloFreshSupperClub.com to complete your submission Selected winners will receive a HelloFresh meal kit, an exclusive hosting kit, and a unique link to join the virtual Supper Club with Alison Brie. "Between filming, writing, and producing, my weeks are packed - but sitting down to cook and eat with the people I love is something I'll always make time for," said Alison Brie. "I curated this new menu around dishes I genuinely love - bright Mediterranean flavors, warming spices and fresh ingredients that feel special, but come together easily on a weeknight. HelloFresh makes it so easy to turn a regular weeknight into a shared moment, and I'm so excited to cook along with fans. Enter the contest and come to the table!" "At HelloFresh, we believe life is better when we cook and eat together," says Michelle Doll Olson, Senior Culinary Development Manager and Head Chef, HelloFresh US. "This program is designed to help people rediscover that joy of shared meals, and Alison Brie's authentic love for gathering around the table - regardless of how busy life gets - makes her the ideal partner to show that hosting can be accessible to everyone, even on a weeknight. This is about more than food; it's about bringing connection and community back to the weeknight dinner." ****For more information on the No purchase necessary. Open to legal U.S. residents 18+. Void where prohibited. See full contest rules at HelloFreshSupperClub.com. About HelloFresh HelloFresh is the world's leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers' doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh has been voted the Most Trusted Meal Kit Delivery Service in America since 2021 by Newsweek. For more information, visit www.hellofresh.com or follow HelloFresh on Facebook, X, Instagram, or TikTok. More News From HelloFresh NEW YORK-( BUSINESS WIRE )-HelloFresh, the world's leading meal kit company, is bringing its creative, accessible approach to home cooking from the doorstep to the bookshelf with the launch of HelloFresh Unboxed: 100+ Recipes for Real Life, created in partnership with Salty Days Media. The cookbook will be published on September 1st 2026 and blends delicious, flavorful, easy-to-follow recipes with an inside look at how the HelloFresh culinary team develops meals that inspire millions of home co... NEW YORK & BERLIN-( BUSINESS WIRE )-HelloFresh SE ("HelloFresh") today announced a major innovation in its recipe card development process, using artificial intelligence to dramatically accelerate how new dishes move from concept to customer. The new system shortens the timeline for producing recipe cards from several weeks or even months to just a few hours, enabling HelloFresh to bring new, exciting recipes to market faster than ever before. This new AI-powered tool suite accelerates producti... NEW YORK-( BUSINESS WIRE )-HelloFresh, the world's leading meal kit and meal delivery company, and 'Next Level Chef' alum Tini Younger today unveiled new seasonal recipes available on the HelloFresh menu the weeks of November 8-14 and November 15-21. In the spirit of the giving season, for every purchase of the limited-edition meal kits, HelloFresh will donate $1 - up to $50,000 - to support No Kid Hungry*, a campaign focused on ending childhood hunger. Chef Tini collaborated with HelloFresh to... HelloFresh. Release Versions
HelloFresh pizza recall issued in 10 states over metal risk. * March 25, 2026 * HealthDay Staff HealthDay Reporter A frozen pizza sold through the popular meal delivery service HelloFresh is being recalled after reports that it may contain small metal fragments. The U.S. Food and Drug Administration (FDA) said the recall is for the Basil Pesto & Mozzarella pizzas made by Bakkavor, a company based in Charlotte, North Carolina. The FDA has labeled the recall as Class II, meaning the product "may cause temporary or medically reversible adverse health consequences." The issue claims to be related to slow-roasted tomatoes used in the pizza. The company said the tomatoes may have been contaminated with the metal fragments. The recall includes the following lot numbers and use by dates: * Lot 20367483 with a use by date of 6/29/26 * Lot 20367483 with a use by date of 6/30/26 * Lot 20377537 with a use by date of 9/4/26 * Lot 20377821 with a use by date of 9/5/26 The pizzas were sent to customers in 10 states: Arizona, California, Connecticut, Florida, Illinois, Michigan, North Carolina, New Jersey, Texas and Virginia. HelloFresh has attempted to contact customers who may have received the product, NJ.com said. In a Reddit post, a user posted a screenshot of what appears to be the company saying, "one of our ingredient suppliers has just informed us that certain lots of slow roasted tomatoes, an ingredient in the Basil Pesto & Mozzarella Pizza, has the potential presence of metal fragments." It added that anyone who received the pizza between Oct. 8, 2025, and Jan. 23, 2026, should throw it away. More information SOURCES: NJ.com, March 24, 2026; U.S. Food and Drug Administration, enforcement report, March 23, 2026
HELLA GmbH reported full-year 2025 results with total sales of €7.8 billion, down 2% year-on-year. The lighting segment declined 6.7% to €3.6 billion with operating margin falling to 2.9%, whilst electronics grew 8.7% to €3.2 billion with margin improving to 7.8%. Net income dropped significantly to €92.7 million from €370 million previously, though cash generation improved substantially to €318 million from €129 million, aided by a nearly 24% reduction in capital expenditure. For 2026, the company guided sales between €7.4 billion and €7.9 billion, with operating margin of 5.4% to 6%. The automotive supplier is focusing on its electronics segment for growth whilst implementing a transformation plan for its struggling lighting business, with full effects expected by 2027.
German meal-kit company HelloFresh reduced its net losses in fiscal 2025, reporting a narrower loss of €92.6 million compared to €136.4 million the previous year. Adjusted EBITDA rose 5.8% to €422.8 million, with the margin improving to 6.3% from 5.2%. However, annual revenue fell 11.8% to €6.76 billion, whilst orders declined 12.3% to 100.53 million. Fourth-quarter revenue dropped 14.4% to €1.55 billion. Looking ahead, HelloFresh expects revenues to decrease by 3-6% in 2026 on a constant currency basis. The company forecasts AEBITDA of €375-425 million for 2026, reflecting volume expectations across product categories. Despite the revenue decline, the firm sees positive development in its meal kit category continuing from 2025 trends.