Full-Time

Optimization Manager

Confirmed live in the last 24 hours

Tecovas

Tecovas

501-1,000 employees

Sells high-quality cowboy boots and apparel

Consumer Goods

Senior

Austin, TX, USA

Candidates must either be currently located in or willing to relocate to Austin, TX.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
JavaScript
UI/UX Design
SEO
HTML/CSS

You match the following Tecovas's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree in Marketing, Data Science, Digital Marketing, or a related field.
  • 5+ years of experience in SEO management and CRO, within an eCommerce environment.
  • Proficiency with AI-driven platforms for SEO and A/B testing.
  • Knowledge of UX and UI best practices
  • Strong analytical skills and familiarity with digital analytics tools.
  • Some Javascript & HTML experience
Responsibilities
  • Manage and optimize the technical SEO platform, continuously monitoring and interpreting SEO performance data to make informed recommendations.
  • Develop, implement, and oversee SEO tests to assess the impact of changes on rankings, site visibility, and user engagement.
  • Leverage data from the SEO platform to build insights and advocate for high-impact adjustments to site structure, content, and other technical elements.
  • Stay current with search engine algorithm changes and SEO trends, applying insights to proactively adjust strategies.
  • Work closely with our SEO vendor, ensuring their strategies and execution align with business objectives and the latest SEO best practices.
  • Manage the A/B testing platform, setting up and monitoring tests to drive meaningful optimizations across the site and ad landing pages.
  • Analyze and report meaningful test results, interpret analytics, and communicate actionable insights to key stakeholders.
  • Provide test adoption recommendations and financial analysis on estimated impact quarterly.
  • Collaborate with UX and eCommerce teams to brainstorm and prioritize new testing opportunities.
  • Collaborate and provide feedback to A/B testing vendor.
  • Partner with eCommerce, UX, and digital product teams to develop a continuous pipeline of ideas that align with business objectives.
  • Work closely with paid media & CRM teams to ensure landing page optimizations drive conversions.
Desired Qualifications
  • Strong written and verbal communication skills.
  • Ability to thrive in a collaborative and cross functional work environment.
  • Problem solver, with strong analytical skills and data-driven decision making.

Tecovas specializes in high-quality cowboy boots, apparel, accessories, and leather goods, catering to customers who appreciate premium western wear. The company operates on a direct-to-consumer model, which allows it to sell products without intermediaries, making its offerings more affordable. Tecovas generates revenue through online sales and physical retail locations, providing a smooth shopping experience. What sets Tecovas apart from competitors is its commitment to maintaining product quality while ensuring that prices remain approachable. The company's goal is to expand its market presence while delivering exceptional value to its customers.

Company Stage

Series C

Total Funding

$102.5M

Headquarters

Austin, Texas

Founded

2015

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased consumer interest in sustainable products aligns with Tecovas' craftsmanship focus.
  • 'Buy now, pay later' services make Tecovas' products more accessible.
  • Western fashion's growing popularity expands Tecovas' market reach.

What critics are saying

  • Increased competition from brands like Ariat and Justin Boots.
  • Rising leather prices could impact Tecovas' production costs.
  • Potential backlash from animal rights groups against leather products.

What makes Tecovas unique

  • Tecovas offers handmade boots, emphasizing craftsmanship and quality.
  • The company eliminates intermediaries, providing high-quality products at accessible prices.
  • Tecovas partners with a third-generation boot maker for custom-developed leather shoes.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!