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Marketing Senior Associate
Casino Cross-Sell Acquisition
Posted on 12/27/2022
New York, NY, USA
Experience Level
Desired Skills
Mergers & Acquisitions (M&A)
  • 3+ years of experience in retention marketing and/or growth marketing with a focus on consumer acquisition preferred
  • Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
  • Demonstrated ability to test, learn and optimize in campaign planning and execution, continuously seeking to improve marketing metrics
  • Data-driven and results-oriented with the ability to be objective and measure performance
  • Strong analytical rigor to your decision making
  • Highly creative and curious mindset with penchant for thinking outside the box to drive results
  • Proven ability to be a collaborative partner with many different stakeholders
  • Ability and eagerness to effectively balance the big-picture strategic work with execution
  • Customer-focused mindset
  • Track record of delivering business outcomes
  • Interest in the Online Gaming Industry preferred
  • Drive strategy and execution to cross-sell Sportsbook users onto FanDuel Casino, while consistently challenging current approaches to raise standards and improve performance
  • Analyze ongoing Sportsbook customer behavior to inform marketing plans and bonusing distribution
  • Partner closely CRM team to capitalize on new Sportsbook customers in the early days of their lifecycle
  • Create sports-oriented offer and campaign strategies within CRM team and report on test effectiveness in terms of both acquisition and monetization of new Casino customers
  • Collaborate with Product Marketing team on in-product strategies to cross-sell users from Sportsbook to Casino
  • Analyze performance of marketing effectiveness and report results to Marketing and Commercial leaders
  • Drive cross-functional collaboration with various teams (e.g. Commercial, product and CRM teams from various verticals) to drive Casino customer growth through innovative functional enhancements and strategies
  • Optimize campaign calendar based on factors such as sporting calendar, product launches, etc
  • Collaborate with creative teams on campaign briefs and themed promotions

1,001-5,000 employees

Fantasy sports and online U.S. sportsbook
Company Overview
Fanduel is on a mission to make sports more exciting. The company provides a daily fantasy sports platform with a range of game types for players with a guaranteed prize pool for the winners.
  • From peer-to-peer learning to industry conferences, there are a number of ways to develop your career
  • From your head to your toes we’ve got you covered with our 100% health insurance coverage
  • We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day
  • Flexible hours and vacation scheduling let you work when you’re at your best
  • We provide the latest tech and equipment, you get the job done
Company Core Values
  • We’re not just a company, we’re a collective. And we’re not just coworkers, we’re a community.
  • We’re an all-hands-on-deck crew of dreamers, doers, thinkers, makers, builders, breakers, and rebuilders.
  • We value teamwork above all else.
  • We believe that diversity and inclusiveness are at the core of any good team.
  • Passion for building a product our customers will love, passion for being the best in our field, and passion for our own people.