Marketing Senior Associate @ FanDuel

Marketing Senior Associate

Casino Cross-Sell Acquisition

Posted on 12/27/2022

INACTIVE

Locations

New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Mergers & Acquisitions (M&A)

Requirements

3+ years of experience in retention marketing and/or growth marketing with a focus on consumer acquisition preferred
Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
Demonstrated ability to test, learn and optimize in campaign planning and execution, continuously seeking to improve marketing metrics
Data-driven and results-oriented with the ability to be objective and measure performance
Strong analytical rigor to your decision making
Highly creative and curious mindset with penchant for thinking outside the box to drive results
Proven ability to be a collaborative partner with many different stakeholders
Ability and eagerness to effectively balance the big-picture strategic work with execution
Customer-focused mindset
Track record of delivering business outcomes
Interest in the Online Gaming Industry preferred

Responsibilities

Drive strategy and execution to cross-sell Sportsbook users onto FanDuel Casino, while consistently challenging current approaches to raise standards and improve performance
Analyze ongoing Sportsbook customer behavior to inform marketing plans and bonusing distribution
Partner closely CRM team to capitalize on new Sportsbook customers in the early days of their lifecycle
Create sports-oriented offer and campaign strategies within CRM team and report on test effectiveness in terms of both acquisition and monetization of new Casino customers
Collaborate with Product Marketing team on in-product strategies to cross-sell users from Sportsbook to Casino
Analyze performance of marketing effectiveness and report results to Marketing and Commercial leaders
Drive cross-functional collaboration with various teams (e.g. Commercial, product and CRM teams from various verticals) to drive Casino customer growth through innovative functional enhancements and strategies
Optimize campaign calendar based on factors such as sporting calendar, product launches, etc
Collaborate with creative teams on campaign briefs and themed promotions

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

FanDuel — A game-changing real-money fantasy sports app
FanDuel Sportsbook — America’s #1 sports betting app
FanDuel TV — "The Bettor Sports Network" bringing live sports and interactive content to the games fans care about most
FanDuel Racing — A horse racing app built for the average sports fan
FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
FOXBet — A world-class betting platform and affiliate of FanDuel Group
PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION:
Our roster has an opening with your name on it

We’re looking for a highly motivated Senior Associate that will support our cross-sell Casino acquisition strategy. This role will focus on reaching existing customers from our other verticals and optimizing the promotional strategy to drive trial and stickiness in FanDuel Casino. This is an energizing and high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.

THE GAME PLAN:
Everyone on our team has a part to play

Drive strategy and execution to cross-sell Sportsbook users onto FanDuel Casino, while consistently challenging current approaches to raise standards and improve performance
Analyze ongoing Sportsbook customer behavior to inform marketing plans and bonusing distribution
Partner closely CRM team to capitalize on new Sportsbook customers in the early days of their lifecycle
Create sports-oriented offer and campaign strategies within CRM team and report on test effectiveness in terms of both acquisition and monetization of new Casino customers
Collaborate with Product Marketing team on in-product strategies to cross-sell users from Sportsbook to Casino
Analyze performance of marketing effectiveness and report results to Marketing and Commercial leaders
Drive cross-functional collaboration with various teams (e.g. Commercial, product and CRM teams from various verticals) to drive Casino customer growth through innovative functional enhancements and strategies
Optimize campaign calendar based on factors such as sporting calendar, product launches, etc.
Collaborate with creative teams on campaign briefs and themed promotions

THE STATS:
What we’re looking for in our next teammate

3+ years of experience in retention marketing and/or growth marketing with a focus on consumer acquisition preferred
Bachelor’s Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
Demonstrated ability to test, learn and optimize in campaign planning and execution, continuously seeking to improve marketing metrics
Data-driven and results-oriented with the ability to be objective and measure performance
Strong analytical rigor to your decision making
Highly creative and curious mindset with penchant for thinking outside the box to drive results
Proven ability to be a collaborative partner with many different stakeholders
Ability and eagerness to effectively balance the big-picture strategic work with execution
Customer-focused mindset
Track record of delivering business outcomes
Interest in the Online Gaming Industry preferred

THE CONTRACT:
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

An exciting and fun environment committed to driving real growth
Opportunities to build really cool products that fans love
Mentorship and professional development resources to help you refine your game
Flexible vacation allowance to let you refuel
Hall of Fame benefit programs and platforms

The applicable salary range for this position is $70,000 to $100,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don’t tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid

1,001-5,000 employees

Website

Fantasy sports and online U.S. sportsbook

Company Overview

Fanduel is on a mission to make sports more exciting. The company provides a daily fantasy sports platform with a range of game types for players with a guaranteed prize pool for the winners.

Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career
From your head to your toes we’ve got you covered with our 100% health insurance coverage
We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day
Flexible hours and vacation scheduling let you work when you’re at your best
We provide the latest tech and equipment, you get the job done

Company Core Values

We’re not just a company, we’re a collective. And we’re not just coworkers, we’re a community.
We’re an all-hands-on-deck crew of dreamers, doers, thinkers, makers, builders, breakers, and rebuilders.
We value teamwork above all else.
We believe that diversity and inclusiveness are at the core of any good team.
Passion for building a product our customers will love, passion for being the best in our field, and passion for our own people.