Performance Marketing Manager
Paid Social
Posted on 3/7/2023
INACTIVE
Podium

1,001-5,000 employees

Centralized communication platform for local businesses
Company Overview
Podium is a company that empowers local businesses by providing a multi-product platform that centralizes communications, facilitates payment collection, and enhances marketing strategies through text campaigns. The company's AI-powered lead conversion platform not only simplifies the process of garnering customer reviews but also manages all leads in one easy inbox, thereby increasing efficiency and productivity. With over 100,000 businesses using Podium daily, the company has demonstrated its industry leadership by generating significant revenue for its clients and offering a platform that enables faster and more effective communication with customers.
Consumer Goods

Company Stage

Series D

Total Funding

$425M

Founded

2014

Headquarters

Lehi, Utah

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-7%

2 year growth

-11%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Facebook Ads
Data Science
Tableau
Salesforce
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3-4+ years of experience in performance marketing, with 2+ years dedicated to paid social
  • You have exceptional analytical skills with the ability to translate advertising data into detailed strategy. Fluency in Excel (pivot tables, vlookups, basic modeling), BI tools such as Tableau, and data visualization is preferred
  • You have demonstrated success in managing moderate-to-large-scale paid social accounts, including managing budgets
  • You have a track record of success in leveraging experimentation and optimization tactics to improve efficiency metrics and unlock growth opportunities
  • You have a history of using in-platform and in-house analytics to create and deploy an effective testing roadmap
  • You have a stellar work ethic, owner mentality, and drive to be a key contributor in a fast-growing area of the business
  • You are an effective communicator, with a strong ability to clearly communicate account trends to stakeholders in the broader business
  • Longer-term, you're interested in learning about and managing additional paid channels to drive growth for Podium
  • Experience with Facebook pixel implementation, optimization, and offline conversion tracking in Facebook Ads is preferred
  • Experience with Salesforce / Marketo is preferred
Responsibilities
  • Lead execution of Podium's Paid Social program and drive the strategy (alongside other stakeholders) to cost-effectively scale customer acquisition via Podium's nascent self-serve offering, while also supporting campaigns that efficiently feed Podium's sales funnel
  • Relentlessly analyze performance data to identify and test optimization tactics aimed at improving CACs and unlocking growth across levers like bidding, landing pages, creative, targeting, and account structure
  • Collaborate with Data Science and Product to optimize signals to ad platforms that improve customer quality and conversion
  • Establish and own weekly reporting that brings visibility into performance, trends, and underlying drivers. Leverage data to assess campaign effectiveness and adapt strategy accordingly
  • Balance optimizing existing programs while also tapping into opportunities for expansion via additional platforms and channels
  • Manage budget and track spending in your channels. Bring visibility into ways to optimize spend globally (across channels, campaigns, ad groups, and time of year) to maximize business impact
  • Identify opportunities to personalize the customer journey across ads, landing pages, and CTAs
Desired Qualifications
  • You are a subject matter expert in paid social with robust experience in Facebook Ads. You stay ahead of the curve on best practices and cutting-edge trends within Facebook and the broader direct response ecosystem. Other paid digital experience is a