Simplify Logo

Full-Time

Demand Generation Marketing Manager

Confirmed live in the last 24 hours

Symmetry Software

Symmetry Software

51-200 employees

Provides payroll tax solutions via software

Data & Analytics
Consulting
Enterprise Software
Fintech
Legal

Compensation Overview

$96k - $128kAnnually

Senior

Scottsdale, AZ, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Hubspot
SEO
Salesforce
Marketing
Data Analysis
Requirements
  • Minimum 5 years of experience developing and executing enterprise demand generation marketing campaigns in B2B SaaS, preferably in API-first companies, FinTech, HRTech or late-stage startups.
  • Experience with martech tools such as HubSpot, Salesforce, Google Suite, Outreach, and Slack, and ability to source data for prospecting.
  • An OBSESSION with proving ROI, and an expert in data & analytics
  • Hands-on experience working across different digital marketing disciplines, including account-based marketing, email marketing, event and partnership marketing, CRO, SEO, paid ads, lead generation, and more.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
  • Proven to be a succinct writer and clear communicator.
  • Builder mindset who can work individually or enjoys collaboration with others.
  • Be proactive in crafting creative campaigns and communicate often with transparency.
  • Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details.
  • Display grit. We’re an established industry brand but function like a high-growth startup, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.
  • Bias for speed. Activate your growth mindset. We move very quickly, and will expect you to set a similar pace.
Responsibilities
  • Develop, execute, and report end-to-end demand generation marketing campaigns across multiple channels, including account-based marketing, email, paid ads, partners, webinars, and events.
  • Develop ICP-relevant messaging for marketing campaigns in collaboration with Sales, Product, Tax Research, and Client Success teams.
  • Utilize existing content and agency to support demand generation goals, including gated content, blog posts, case studies, whitepapers, ebooks & more.
  • Build campaigns and improve the marketing funnel and KPIs i.e. Contacts to MQL and Demos to Opportunities Created.
  • Improve our MQL to opportunity conversion by refining messaging and creative for inbound marketing.
  • Work closely with the SDR team to break through with our ICP and execute lead-generation campaigns for inbound marketing.
  • Work closely with the AE team on sales cycle engagement and/or prospect re-engagement tactics.
  • Develop and execute account-based marketing (with SDR and AE’s) for target accounts and key partners to drive referrals.
  • Evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performance.
  • Build and manage relationships with third-party vendors and/or SEO/advertising agencies, HR/payroll industry associations, and content syndication vendors.
  • Manage allocated marketing budget and identify resources to maximize lead gen performance.

Symmetry Software offers payroll tax solutions through software tools and APIs that assist businesses in managing and complying with payroll tax regulations. Their main product, the Symmetry Tax Engine, automates payroll tax calculations, saving businesses time and resources. The company operates on a subscription model, providing clients with continuous updates and support, which helps them stay compliant with changing tax laws. By focusing on automation and compliance, Symmetry Software stands out in the payroll tax compliance market.

Company Stage

M&A

Total Funding

N/A

Headquarters

Scottsdale, Arizona

Founded

1984

Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of innovative tools like the Symmetry Minimum Wage Finder and Webhooks by Symmetry demonstrates the company's commitment to continuous improvement and client support.
  • Acquisition by Gusto Capital, LLC, provides Symmetry Software with additional resources and market reach, potentially accelerating growth and innovation.
  • Symmetry Software's automation capabilities significantly reduce the time and resources businesses spend on manual payroll tasks, enhancing overall business efficiency.

What critics are saying

  • The payroll tax compliance market is highly competitive, requiring Symmetry Software to continuously innovate to maintain its market position.
  • Integration challenges with Gusto Capital, LLC, could potentially disrupt operations and affect client satisfaction.

What makes Symmetry Software unique

  • Symmetry Software specializes in payroll tax solutions, offering advanced software tools and APIs that automate complex payroll tax calculations, unlike broader payroll service providers.
  • Their subscription and licensing model ensures continuous revenue and client support, setting them apart from competitors with less consistent revenue streams.
  • The company's focus on providing quarterly payroll insights and updates keeps clients informed about the latest tax regulations, a unique value proposition in the payroll tax compliance market.