Full-Time

Demand Generation Marketing Manager

Posted on 7/17/2024

Symmetry Software

Symmetry Software

11-50 employees

Provides payroll tax solutions via software

Enterprise Software
Financial Services

Compensation Overview

$96k - $128kAnnually

Mid, Senior

Scottsdale, AZ, USA

Employees are expected to work from the office 2-3 days per week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Hubspot
SEO
Salesforce
Data Analysis
Requirements
  • Minimum 5 years of experience developing and executing enterprise demand generation marketing campaigns in B2B SaaS, preferably in API-first companies, FinTech, HRTech or late-stage startups.
  • Experience with martech tools such as HubSpot, Salesforce, Google Suite, Outreach, and Slack, and ability to source data for prospecting.
  • An OBSESSION with proving ROI, and an expert in data & analytics.
  • Hands-on experience working across different digital marketing disciplines, including account-based marketing, email marketing, event and partnership marketing, CRO, SEO, paid ads, lead generation, and more.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
  • Proven to be a succinct writer and clear communicator.
  • Builder mindset who can work individually or enjoys collaboration with others.
  • Be proactive in crafting creative campaigns and communicate often with transparency.
  • Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details.
  • Display grit. We’re an established industry brand but function like a high-growth startup, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.
  • Bias for speed. Activate your growth mindset. We move very quickly, and will expect you to set a similar pace.
Responsibilities
  • Develop, execute, and report end-to-end demand generation marketing campaigns across multiple channels, including account-based marketing, email, paid ads, partners, webinars, and events.
  • Develop ICP-relevant messaging for marketing campaigns in collaboration with Sales, Product, Tax Research, and Client Success teams.
  • Utilize existing content and agency to support demand generation goals, including gated content, blog posts, case studies, whitepapers, ebooks & more.
  • Build campaigns and improve the marketing funnel and KPIs i.e. Contacts to MQL and Demos to Opportunities Created.
  • Improve our MQL to opportunity conversion by refining messaging and creative for inbound marketing.
  • Work closely with the SDR team to break through with our ICP and execute lead-generation campaigns for inbound marketing.
  • Work closely with the AE team on sales cycle engagement and/or prospect re-engagement tactics.
  • Develop and execute account-based marketing (with SDR and AE’s) for target accounts and key partners to drive referrals.
  • Evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performance.
  • Build and manage relationships with third-party vendors and/or SEO/advertising agencies, HR/payroll industry associations, and content syndication vendors.
  • Manage allocated marketing budget and identify resources to maximize lead gen performance.

Symmetry Software offers payroll tax solutions through software tools and APIs that assist businesses in managing and complying with payroll tax regulations. Their main product, the Symmetry Tax Engine, automates payroll tax calculations, saving time and resources for businesses. Operating on a subscription model, the company provides ongoing updates and support, ensuring clients stay informed about tax changes. By focusing on automation and compliance, Symmetry Software helps businesses remain competitive in a complex regulatory environment.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Scottsdale, Arizona

Founded

1984

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for payroll automation tools due to rising remote work trends.
  • Increased interest in API-based solutions for streamlined payroll integration.
  • Expansion of gig economy increases need for flexible payroll solutions.

What critics are saying

  • Increased competition from fintech startups offering integrated payroll solutions.
  • Acquisition by Gusto Capital may disrupt Symmetry's business model and client relationships.
  • Rapid technological advancements in AI could outpace Symmetry's current offerings.

What makes Symmetry Software unique

  • Symmetry Software offers specialized payroll tax solutions with advanced software tools and APIs.
  • The company provides continuous updates and support through a subscription and licensing model.
  • Symmetry's products automate payroll tax calculations, reducing manual tasks for businesses.

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