Marketing Manager - Publishing – The Knowledge

Location: Notting Hill, London
Contract: Permanent

About The Knowledge

Brought to you by the founder of The Week, Jon Connell, The Knowledge newsletter cuts through the noise to bring you the news and views that matter to keep you up to speed – in just five minutes a day. Every weekday lunchtime, and at breakfast on the weekend, our team of expert editors distill the most incisive comment, the most useful info, the funniest quotes, and the podcasts you need to know about from all the best news sources. In a busy and cluttered world, we offer fresh perspectives on the issues that matter, all in one place.

About the role

This is a varied role for someone comfortable wearing many hats and multi-tasking. As Marketing Manager, you will be responsible for organising and actioning all marketing activity relating to The Knowledge within the budget provided, including advertising, sponsorships, events and social media. Digital marketing, PPC, social media, partnerships, events, customer care and CRM. You will also be responsible for the ESP provider Beehiv so experience in CRM/ ESP’s is mandatory.

You will report to the Publisher. Some office administration work is also required: you will be responsible for managing day-to-day administrative and operational tasks of the office. This will involve overseeing operations, supporting the management team, and providing exceptional customer service to clients and guests.

Main Responsibilities

• To recommend and implement a robust marketing strategy/plan to maintain the rapid growth of The Knowledge.
• Be the brand guardian ensuring consistency in comms, user journey, creative and marketing collateral
• To deliver the forecasted growth volume of newsletter sign ups within budget
• Responsible for our email marketing platform Beehiiv in order to manage development requests and features, analyse and report on data, organise reader surveys, win back campaigns and liaise with support team as needed
• Managing agencies and partners to drive newsletter growth and awareness.
• Working closely with the publisher on growth tactics, marketing and newsletter optimisations.
• Managing the website and app management including branding, design, UX and marketing content
• Organising and managing marketing activity such as sponsorships and collaborations within the budget provided
• Providing support to the Advertising Director including brand placements and reporting on KPIs
• Presenting clear data to the management team with recommendations for growth and optimisations
• Managing and growing The Knowledge’s social media platforms (Instagram, Twitter, and Facebook)
• Keeping the brand focused by working with designers and copywriters

Person Specification

• You’re a team player who thrives in a collaborative environment, enjoys going beyond your remit and is a fast learner.
• Strong organisational, numeracy and time-management skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office and other relevant software applications.
• Intermediate understanding of Google Analytics desirable.
• ESP experience essential.
• Newsletter experience – essential
• Basic understanding of InDesign and Photoshop desirable.
• Ability to work independently and as part of a team.
• Ability to multitask and prioritise tasks effectively.
• Attention to detail and accuracy.
• Some experience in an administrative role.
• Positive attitude and willingness to learn.

The Knowledge is based in a busy business centre in north Notting Hill. The role requires regular hours of work from Monday to Friday. Some flexibility in working hours may be required and some working from home is possible.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex, or sexual orientation.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.