Director – Product Marketing
Posted on 9/27/2023

501-1,000 employees

Security platform for the cloud
Company Overview
Lacework's mission is to become the security platform for the cloud. The company focuses on building modern, robust security infrastructure at scale.
Data & Analytics

Company Stage

Series D

Total Funding





Mountain View, California

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Growth & Marketing
  • 8+ years of experience leading product and/or marketing teams, with experience in defining and driving new offerings, features, benefits and ideas to market
  • Broad knowledge of Security, Clouds, SaaS, and the enterprise infrastructure market landscape
  • Deep experience in delivering solutions to enterprise IT customers, including direct and indirect GTM motions
  • Outstanding interpersonal skills, combined with diplomacy and tact, with the strength of conviction to sell concepts and ensure strategic alignment across our organization
  • Storytelling - Have the ability to break down complex concepts into simple and clear terms
  • Delivering presentations in a range of environments, from industry conferences to customer briefings as well as with internal teams and leadership
  • Previous success in a fast-paced startup environment
  • Bachelor's degree required; MBA or Masters in computer science or engineering desirable
  • Build and optimize a world-class product marketing team with members who are experts in the customers, products, technologies, and use cases in cloud security
  • For a product family, lead product and solutions messaging and positioning, product launch management, technical marketing, pricing, GTM strategy and customer insights
  • Deeply understand the capabilities of your products, the use cases they serve, and the outcomes they enable
  • Deeply understand our customers, both as buyers and as users, and regularly interact with them to deepen that understanding and tune how we communicate with them more effectively
  • Engage industry analysts to position Lacework well in research, analyst recommendations, category, and product positioning reports
  • Act as an external spokesperson at events, user groups, industry conferences, and for media
  • Partner with sales to develop sales plays and GTM programs that drive pipeline, find new buyers, and expand into existing accounts
  • Drive ongoing analysis of the market, customers, and products, including win-loss, message testing, and product usage and adoption analysis
  • Clearly articulate Lacework's position and differentiation vs similar offerings
  • Thrive in a fast-paced environment while always upholding the Lacework spirit and culture. We and Us, never I or Me