Sales Consultant

Landor creates new brand identity for SCANA Energy to drive distinctiveness and brand growth. Aug. 03, 2026 SCANA Energy has unveiled a comprehensive brand transformation created by global brand and design consultancy Landor, part of WPP, repositioning one of Georgia's leading natural gas providers around customer experience in a market where providers sell virtually identical products and competition is increasingly driven by price. The rebrand marks the next stage in SCANA Energy's evolution following its acquisition by IGS Energy and responds to changing customer expectations in Georgia's deregulated energy market. Landor's analysis including customer focus groups, brand equity analysis and distinctive asset testing revealed that while price remained the biggest driver of choice, SCANA Energy was already perceived to outperform competitors on customer service. Landor identified this as a distinctive strength the business could build on, repositioning the brand around a simple promise: providing the gas that warms your home with the service that warms your soul. The brand identity work began by identifying which existing brand assets were already driving recognition and preference, allowing investment to be directed where it would create the greatest commercial return. Analysis showed SCANA Energy's bear characters, first introduced in a campaign by VML, were the brand's strongest distinctive asset, with significantly higher recognition than any other visual element. Rather than replacing them, Landor evolved Harry, Linda and the cubs to become embodiments of SCANA Energy's new soulful promise. That translated into the creative concept 'Big Bear Energy' which extends throughout the wider design system. Rounded graphic forms, icons and illustrations echo the bears' approachable character and physical form, while a warmer colour palette inspired by Georgia, flame and the cosy feeling of home shifts the brand away from traditional utility branding towards something more human, inviting and soulful. A new verbal identity complements the visual language with a clearer, friendlier tone designed to make an opaque and complex category easier to navigate. The new identity is deliberately built around fewer, stronger assets. Rather than introducing more visual elements, Landor has focused on leveraging existing strengths to ultimately build a brand for SCANA Energy that will become more recognised. Together, these create a more coherent system that is easier to implement consistently while strengthening recognition across every customer touchpoint, allowing SCANA Energy to become more unmistakably itself. Typography is another defining element of the new system. Working with Landor's in-house type foundry, the team developed Harry Display and Harry Text, a bespoke sans serif family inspired by the bears' distinctive personality and physical form. Strong and confident in structure but softened through rounded forms and humanist detailing, the typeface balances warmth with impact, giving SCANA Energy a distinctive visual voice across advertising, digital experiences and everyday customer interactions. The identity is completed by a customised wordmark informed by the wider brand strategy, creating a stronger and more recognisable foundation. Landor's work spans brand strategy, positioning, visual identity, motion, verbal identity, digital experience, governance, implementation tools and employee brand training, creating a unified and more believable experience across every touchpoint. The Bear character and animation development was delivered in partnership with BUCK. Jen Bowden, Vice President & General Manager, SCANA Energy, said: "This transformation is about much more than a new visual identity. It redefines what we stand for as a business and the superior experience we want every customer to feel. Landor helped us identify what already made SCANA Energy distinctive and build a more compelling brand that brings those strengths to life across every interaction." Ryan Frost, Global Executive Creative Director, Landor, added: "In markets where products are increasingly interchangeable, competitive advantage comes from investing in what customers already know, trust and remember. The strongest transformations don't begin with reinvention - they begin with evidence. By identifying SCANA Energy's most distinctive existing assets, we were able to build on established brand equity rather than replace it, creating a brand that's more recognisable, more emotionally resonant and ultimately more valuable." The new SCANA Energy brand is also rolling out across advertising, digital channels, billing, customer communications and employee experiences, and a launch TV campaign led by VML. The transformation demonstrates how insight-led brand investment can create competitive advantage even in categories where products are largely indistinguishable.

The Top Energy Management Software vendors according to the FeaturedCustomers Summer 2026 Customer Success Report. FeaturedCustomers releases the Summer 2026 Energy Management Software Customer Success Report. COOPER CITY, FL, UNITED STATES, June 16, 2026 / EINPresswire.com / - Today FeaturedCustomers published the Summer 2026 Energy Management Software Customer Success Report to give prospects better insight on which Energy Management Software would work best for their business according to real customer references. The highest rated vendors according to the Summer 2026 Energy Management Software Customer Success Report are: Market Leaders - Ameresco, Atrius, EnergyCAP, ETAP, GridPoint, IGS Energy, Landis+Gyr, PSI Software, Schneider Electric, and Stem were given the highest "Market Leader" award. Market Leaders are vendors with a substantial customer base & market share. Market Leaders have the highest ratio of customer reference content, content quality score, and social media presence relative to company size. Top Performers - 360 Energy, Arcadia, BrainBox AI, EnergyElephant, ENTOUCH, Galooli, Gridium, Powerhouse Dynamics, ResourceKraft, Spacewell Energy, Survalent, Uplight, and Veolia were awarded "Top Performer" honors. Top Performers are vendors with significant market presence and enough customer reference content to validate their vision. Top Performers' products are highly rated by its customers but have not achieved the customer base and scale of a Market Leader relative to company size. Rising Stars - aedifion, CIM, Clockworks, Analytics, Energiency, Ento, Evergen, and MRI eSight were awarded the "Rising Star" honor. Rising Stars are vendors that do not have the market presence of Market Leaders or Top Performers but understand where the market is going and has disruptive technology. Rising Stars have been around long enough to establish momentum and a minimum amount of customer reference content along with a growing social presence. About the Summer 2026 Energy Management Software Customer Success Report: The customer success report is based on over 2,000 pieces of verified customer reference content. A vendor's overall customer success score is reached via a weighted average of their Content, Market Presence, and Company Scores. Of the vendors listed in the FeaturedCustomers' Energy Management Software category, 31 vendors met the minimum requirements needed to be considered for the customer success report. About FeaturedCustomers: FeaturedCustomers, the world's only customer reference platform for B2B business software and services, helps potential B2B buyers research and discover business software and services through vendor validated customer reference content such as customer testimonials, success stories, case studies, and customer videos. Every day the platform helps influence the purchasing decisions of thousands of B2B buyers in the final stages of their buying cycle from Fortune 500 companies to SMB's. For more information, visit https://www.featuredcustomers.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Energy News do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.