Growth Marketing Manager

Salary Range: 154000 to 181000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• Growth strategy development: collaborate with sales, product, and engineering to align marketing efforts with business objectives; analyze our current sales and marketing pipeline and continuously adapt marketing programs to meet our corporate sales goals
• Integrated marketing: based on ROI analysis, define and manage the optimal channel mix that enables all marketing disciplines to build on each other
• Content creation: write and produce content to drive engagement on the Pivotal website, social, event, paid, and campaign channels; includes explainers, pilot profiles, and thought leadership
• Website design: define and execute the website roadmap to drive customer activation with content through a series of micro-conversions
• Automated email campaigns: produce drip campaigns to convert leads throughout the customer journey from awareness through close
• Pivotal newsletter: produce the monthly newsletter to promote events, drive website traffic, and build the brand story
• Data analytics and insights: using our CRM and financial tools, understand performance and value of all marketing programs, recommending improvements based on learnings and insight
• Conversion model: build a model to measure key conversion points based on funnel data, use A/B testing to find the most effective levers, and find systematic ways to shorten the sales journey
• Marketing communications: create event booths and materials, executive presentations, one-pagers, and web copy
• Paid media: Direct and measure performance of paid media campaigns, optimizing marketing spend within paid media and across other channels
• KPI reporting: summarize marketing performance by defining and producing KPIs in the following areas:
1. Web traffic, engagement, and conversion
2. Funnel development: subscribers, leads, MQLs, SQLs, deposits
3. Email performance and health
4. ROI analysis

Qualifications

• 7+ years of experience in growth marketing, digital marketing, and demand generation, preferably in aviation, mobility, or high-tech industries
• Demonstrated success in scaling customer acquisition and revenue growth in a fast-paced environment
• Experience in both B2C and B2B markets; experience in public service and defense a plus
• Talent for web design to drive brand building, lead generation, and conversion
• Strong analytical skills with expertise in data-driven marketing and performance metrics
• Proficiency in digital marketing tools (CRM, Google Analytics, SEO tools, automation platforms)
• Experience managing paid media campaigns across search, social, and display networks
• Exceptional communication and leadership skills
• The ability to influence cross-functional teams
• Passion for innovation, sustainability, and the future of advanced air mobility
• Background in venture-backed startups or fast-growing technology companies

Attributes aligned with Core Values

• Demonstrates a proactive safety mindset by embedding safety into daily operations, identifying and mitigating risks through assessments and training, encouraging open dialogue on safety concerns, and continuously improving protocols to ensure a safe work environment.
• Puts customers at the center of every action by deeply understanding their challenges, delivering exceptional value, and striving to exceed expectations to support their success as our core purpose.
• Actively seeks and values diverse stakeholder perspectives, builds cross-functional relationships, and fosters trust through empathetic, fact-based communication—committing to shared decisions for the greater good.
• Drives results with clarity and purpose by focusing on what matters most, adapting to change, taking initiative, and owning outcomes while aligning actions with a clear understanding of success at every level.
• Navigates ambiguity with resilience and bold thinking, challenges the status quo, and combines innovative ideas with practical best practices to overcome obstacles and drive progress.
• ••Fosters a high-performance culture grounded in respect, professionalism, and support—balancing high expectations with a healthy, collaborative environment and being a trusted, dependable teammate.