Edelman has an opportunity for a Vice President to join our talented and award-winning health digital team. In this role, you will have the opportunity to help lead digital strategy for a major biopharmaceutical and medical devices client, communicate with patients, healthcare professionals, and other health stakeholders about innovative products that have a profound effect on peoples’ lives. You will plan and manage cutting-edge digital communications and marketing techniques to help clients achieve their objectives.
Edelman is a new kind of agency, at the intersection of PR, Advertising, Social, Digital, and Experiential. We blur the lines between each medium to create smart, innovative, and powerful work that gets people talking and engaging with brands in new ways. We’re passionate, unconventional, and driven by a desire to do the best work possible. We get results for our clients. We also laugh a lot. Every day.
Who you are:
You are fueled by data yet constantly curious. You stay up-to-speed with the ever-changing digital and social world and are the first to know about the newest platforms. You geek out on behavioral data and love the feeling of knowing you’re reaching your target audience in the right place, at the right time, with awesome content. You are a leader by nature, knowing how to build a team, lean into people’s strengths, and be a confident counselor to your partners and clients. You have a passion for bettering lives through innovations in healthcare.
What you’ll do:
The VP, Health Digital is creative by nature but driven by data, developing unique integrated brand experiences that resonate. The programs you’ll work on are buzz-worthy and digital at their core, though they can take any shape or form. You’ll solve client challenges and tell their stories across platforms and channels – you’ll get to push boundaries because you have the data to back it.
Edelman is a new kind of agency, at the intersection of PR, Advertising, Social, Digital, and Experiential. We blur the lines between each medium to create smart, innovative, and powerful work that gets people talking and engaging with brands in new ways. We’re passionate, unconventional, and driven by a desire to do the best work possible. We get results for our clients. We also laugh a lot. Every day.
Who you are:
You are fueled by data yet constantly curious. You stay up-to-speed with the ever-changing digital and social world and are the first to know about the newest platforms. You geek out on behavioral data and love the feeling of knowing you’re reaching your target audience in the right place, at the right time, with awesome content. You are a leader by nature, knowing how to build a team, lean into people’s strengths, and be a confident counselor to your partners and clients. You have a passion for bettering lives through innovations in healthcare.
What you’ll do:
The VP, Health Digital is creative by nature but driven by data, developing unique integrated brand experiences that resonate. The programs you’ll work on are buzz-worthy and digital at their core, though they can take any shape or form. You’ll solve client challenges and tell their stories across platforms and channels – you’ll get to push boundaries because you have the data to back it.
Responsibilities
- Digital Strategy
- Oversee operational performance of accounts, ensuring quality work, deadline, and budget adherence
- Play major role in creation of digital/social communications strategic plans and goals; manage against them
- Serve as daily client contact and act as client lead when appropriate; address client issues thoughtfully and effectively with little to no senior oversight
- Consistently produce high-quality internal and external communications content
- Knows when and how to most effectively facilitate engagement of Digital specialty practices (e.g., Research, Performance Marketing, Tech, Influencer)
- Demonstrate tactical proficiency in digital/social advertising, including developing plans and working with creative, analytics, and paid media specialists to execute and optimize complex campaigns
- Expert in latest digital platforms and best practices to translate content strategies effectively within the digital ecosystem and make certain that creative is designed to perform
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- Leadership
- Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable, and conducting their reviews
- Contribute to business growth through leading and representing digital on new business pitches, introducing clients to new capabilities, building network of industry contacts, and participating in relevant professional organizations
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
- Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct
Basic Qualifications
- At least 10 years of relevant experience in digital marketing and/or related fields
- A bachelor’s degree or equivalent work experience
Preferred Qualifications
- A proven ability to manage large projects (including budgets) and small teams simultaneously, function as a daily client contact, as well as develop and execute plans to meet client goals.
- This candidate must exhibit a broad understanding of digital marketing/communications for health brands, social media strategy, the latest trends and changes in digital as well as government policies regulating the health care industry.
- The candidate should have experience working with pharmaceutical companies and possess familiarity with navigating medical, legal, and regulatory review processes.
- The candidate should have experience developing plans to reach specific patient populations.
- The candidate should have the ability to delegate and accurately judge and edit the work of others.
- The candidate should have excellent written and verbal communication skills.
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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
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Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
