Full-Time

Growth Marketing Manager

New Products

Posted on 9/23/2024

Upstart

Upstart

1,001-5,000 employees

AI lending marketplace connecting consumers and banks

Fintech
AI & Machine Learning
Financial Services

Compensation Overview

$129.5k - $179.3kAnnually

+ Bonus + Equity Compensation

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Requirements
  • 7+ years of B2C marketing experience with a background in Growth Marketing
  • Bachelor’s degree in marketing, business, or related field
  • Experience driving growth through digital, Direct mail, offline and social channels
  • Experience working with and/or managing cross-functional teams
  • Proven experience developing marketing plans and campaigns
  • Strong project management and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Excellent written and verbal communication skills
  • Think big mentality with an ability to sell through their ideas
  • Highly driven and results-oriented work ethic
Responsibilities
  • Oversee your product’s P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals
  • Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success.
  • Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion
  • Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals
  • Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page.
  • Plan and manage campaigns and budgets to meet efficiency targets

Upstart connects consumers with banks and credit unions through its AI-driven lending marketplace. The platform uses advanced AI models to assess borrowers' creditworthiness, allowing lenders to approve more loans at lower rates without bias based on race, age, or gender. Borrowers benefit from a digital-first experience, with over 80% receiving instant approval without needing to provide documentation. Upstart offers various financial products, including personal loans, automotive loans, home equity lines of credit, and small-dollar relief loans. What sets Upstart apart from its competitors is its focus on using AI to enhance the lending process, making it faster and more accessible. The company's goal is to improve access to credit for all consumers while ensuring a fair lending process.

Company Stage

IPO

Total Funding

$132M

Headquarters

San Mateo, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent partnerships with credit unions show growing trust in Upstart's AI models.
  • Blue Owl Capital's $2 billion loan acquisition boosts Upstart's liquidity and investment potential.
  • Convertible notes issuance provides capital for expansion and debt repayment, enhancing stability.

What critics are saying

  • Competition from other AI lending platforms may reduce Upstart's market share.
  • AI model reliance could face regulatory challenges if biases are detected.
  • Economic downturns may increase loan default rates, affecting financial stability.

What makes Upstart unique

  • Upstart uses AI to approve loans instantly, enhancing customer experience.
  • The platform considers non-traditional data like education and work experience for credit decisions.
  • Upstart partners with over 100 banks and credit unions, expanding its lending network.

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Benefits

Health Insurance

401(k) Company Match

Employee Stock Purchase Plan

Life Insurance

Paid Vacation

Parental Leave

Flexible Work Hours

Wellness Program

INACTIVE