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Customer Marketing Manager
Posted on 8/29/2022
Everett, MA, USA
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Build and manage Formlabs Customer Campaign Strategy to grow revenue within our existing customer base
  • Work with Sales to understand customer buying patterns and help them expand Formlabs revenue within existing accounts
  • Drive increased awareness and engagement leveraging Marketo, Demandbase, Formlabs Website, Social, and Paid Advertising channels
  • Own the customer journey across new and existing channels like webinars, email, reviews, chat, and sales/service agent interactions
  • Execute and deliver campaigns that encourage customer retention, expansion, upsell, and cross-sell leveraging
  • Document and analyze campaign performance to identify and prioritize areas for additional investment and innovation
  • Define new reporting required to provide insights and visibility into customer buying and learning behavior
  • Collaborate with product, sales, and services teams to maintain a customer lifecycle strategy focused on success, retention, and growth
  • Deep understanding of a customer lifecycle and experience building and executing a strategy to grow revenue and improve retention within a customer base
  • Experience in email marketing, cross-channel nurturing, customer success, and/or onboarding in a B2B setting
  • Account Based Marketing Experience including usage of Account Scoring, Intent, and Reporting on account level metrics
  • Experience testing marketing to segmented audiences and learning which test programs perform better than existing marketing
  • Experience with a modern marketing tech stack - Marketo, ABM Platforms (Demandbase, 6Sense, etc.), Salesforce, Google Analytics, Webinar tools, etc

501-1,000 employees

Advanced 3D printing systems
Company mission
Formlabs is reinventing 3D printing by expanding access to digital fabrication, so anyone can make anything.
  • Flexible vacation
  • Premium coverage for medical, dental, and vision plans
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints
Company Values
  • Autonomy: We leave space for people to do their best, and take initiative to chart their own career course.
  • Cutting Edge: We’re building things that haven’t been built before, so we can push the edge of what’s possible.
  • Results: We dream big, but our focus on getting things done is what drives us forward.
  • Curiosity: We are always asking why to push ideas and actions beyond the status quo.