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Full-Time

Senior Marketing Operations Manager

Confirmed live in the last 24 hours

TCP Software

TCP Software

201-500 employees

Time and attendance software solutions provider

Consulting
Enterprise Software

Senior, Expert

Plano, TX, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Tableau
Marketing
Requirements
  • 5+ years working in marketing technology and operations at growth companies
  • 3+ years directly leading a marketing operations/coordinators team
  • Deep understanding of the marketing technology landscape, including MarTech, AdTech, and WebTech
  • Strong analytical skills with proven experience interpreting sophisticated data sets and translate insights into action
  • Strong communication skills with the ability to effectively connect with team members at all levels
  • Strong project management with demonstrated experience managing multiple priorities and deadlines, with experience developing and implementing process improvements and documentation
  • Ability to collaborate across teams and drive and influence business growth
  • Strong understanding of Customer Lifecycle and Lead lifecycle management
  • Deep knowledge of and hands-on experience using marketing automation tools to implement programs, design automation workflows, and manage databases
  • Marketo and Tableau experience a plus
Responsibilities
  • Lead overall marketing data management and insights delivery:
  • Improve marketing team's performance with data-driven insights, proactively working with the demand gen team and web operations team to understand and solve website performance and program/campaign issues.
  • Drive our testing methodology and cadence to ensure that we are constantly in “test and learn” mode.
  • Develop and operate reporting dashboards to provide real-time insights into website and campaign performance, manage leads, track activity, ensure quality, and measure marketing and sales goals.
  • Develop and document marketing workflows, manage marketing data, analyze performance, and align cross-functionally with RevOps.
  • Manage lead forecasting and partner with sales and marketing leadership to set targets across departments.
  • Facilitate regular reporting and presentation content preparation.
  • Regularly advise key partners across marketing, sales, finance, and the executive team of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy
  • Oversee the management and ongoing health of the marketing team's tech stack:
  • Ensure the vibrancy and modernity of our web properties and their ability to deliver against pipe generation and awareness goals.
  • Manage the integrations between martech and our CRM to build strategic marketing and sales programs and provide transparency into performance.
  • Identify, select, engage, and manage vendor relationships to improve our investment and team productivity.
  • Manage technical aspects and optimization of the marketing tech stack, ensuring seamless data flow among our systems and platforms.
  • Championing and coaching to operational excellence:
  • Develop and grow team operations members through formal coaching and mentoring of employees.
  • Shepherd the adoption, management, and ongoing review of operational processes in pursuit of efficiency.
  • Support the marketing team's planning, budget management, project management, and platform/tools management.

TCP Software provides time and attendance solutions that help organizations track employee hours, manage schedules, and control labor costs. Their products include time clocks and employee scheduling software, which can be customized to meet the specific needs of various clients, such as small businesses, schools, healthcare providers, and large enterprises. The software allows for accurate timekeeping and compliance with labor laws and union agreements, while self-service features enable employees and managers to manage scheduling and time-tracking tasks efficiently. Unlike many competitors, TCP Software emphasizes configurability and compliance, which has built a strong reputation and loyalty among its users. The company's goal is to optimize workforce management and ensure that organizations can effectively manage their labor resources.

Company Stage

Private

Total Funding

N/A

Headquarters

San Angelo, Texas

Founded

1988

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Simplify's Take

What believers are saying

  • Recognition through prestigious awards like the SIIA CODiE and Stevie® Awards highlights TCP Software's industry leadership and innovation.
  • Enhanced integration between TimeClock Plus and Humanity platforms offers a unified experience, improving payroll and scheduling accuracy and boosting overall efficiency.
  • The introduction of TCP Analytics empowers organizations with actionable insights, enabling better decision-making and control over labor costs.

What critics are saying

  • The competitive landscape in workforce management software is intense, with numerous players vying for market share.
  • Maintaining the high level of customization and configurability may lead to increased complexity and potential scalability issues.

What makes TCP Software unique

  • TCP Software's long-standing expertise of over 35 years in time and attendance solutions sets it apart from newer entrants in the workforce management market.
  • The company's strong focus on compliance, as evidenced by multiple awards and certifications, ensures that clients can trust their solutions to meet complex regulatory requirements.
  • TCP Software's highly configurable and customizable solutions allow organizations to tailor the software to their unique needs, providing a level of flexibility that many competitors lack.