Full-Time

Senior Marketing Operations Manager

Posted on 8/27/2024

TCP Software

TCP Software

201-500 employees

Time and attendance software solutions provider

Consulting
Enterprise Software

Senior

No H1B Sponsorship

Plano, TX, USA

Requires 25% travel time.

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Tableau
Marketing
Requirements
  • 5+ years working in marketing technology and operations at growth companies
  • 3+ years directly leading a marketing operations/coordinators team
  • Deep understanding of the marketing technology landscape, including MarTech, AdTech, and WebTech
  • Strong analytical skills with proven experience interpreting sophisticated data sets and translate insights into action
  • Strong communication skills with the ability to effectively connect with team members at all levels
  • Strong project management with demonstrated experience managing multiple priorities and deadlines, with experience developing and implementing process improvements and documentation
  • Ability to collaborate across teams and drive and influence business growth
  • Strong understanding of Customer Lifecycle and Lead lifecycle management
  • Deep knowledge of and hands-on experience using marketing automation tools to implement programs, design automation workflows, and manage databases
  • Marketo and Tableau experience a plus
Responsibilities
  • Lead overall marketing data management and insights delivery:
  • Improve marketing team's performance with data-driven insights, proactively working with the demand gen team and web operations team to understand and solve website performance and program/campaign issues.
  • Drive our testing methodology and cadence to ensure that we are constantly in “test and learn” mode.
  • Develop and operate reporting dashboards to provide real-time insights into website and campaign performance, manage leads, track activity, ensure quality, and measure marketing and sales goals.
  • Develop and document marketing workflows, manage marketing data, analyze performance, and align cross-functionally with RevOps.
  • Manage lead forecasting and partner with sales and marketing leadership to set targets across departments.
  • Facilitate regular reporting and presentation content preparation.
  • Regularly advise key partners across marketing, sales, finance, and the executive team of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy
  • Oversee the management and ongoing health of the marketing team's tech stack:
  • Ensure the vibrancy and modernity of our web properties and their ability to deliver against pipe generation and awareness goals.
  • Manage the integrations between martech and our CRM to build strategic marketing and sales programs and provide transparency into performance.
  • Identify, select, engage, and manage vendor relationships to improve our investment and team productivity.
  • Manage technical aspects and optimization of the marketing tech stack, ensuring seamless data flow among our systems and platforms.
  • Championing and coaching to operational excellence:
  • Develop and grow team operations members through formal coaching and mentoring of employees.
  • Shepherd the adoption, management, and ongoing review of operational processes in pursuit of efficiency.
  • Support the marketing team's planning, budget management, project management, and platform/tools management.

TCP Software provides time and attendance solutions that help organizations track employee hours, manage schedules, and control labor costs. Their products include time clocks and employee scheduling software, which allow businesses to monitor attendance accurately and comply with labor regulations. Unlike many competitors, TCP Software offers highly customizable solutions tailored to the specific needs of various clients, including small businesses and large enterprises. The goal of TCP Software is to enhance workforce management by improving payroll accuracy and reducing administrative burdens through self-service features for both employees and managers.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

San Angelo, Texas

Founded

1988

Simplify Jobs

Simplify's Take

What believers are saying

  • Integration of AI-powered forecasting enhances scheduling accuracy and operational efficiency.
  • TX-RAMP Level 2 certification strengthens TCP Software's data security credentials.
  • TCP Analytics provides advanced reporting for data-driven workforce management decisions.

What critics are saying

  • Emerging startups offer innovative solutions at lower costs, threatening market share.
  • Rapid AI adoption by competitors may outpace TCP Software's offerings.
  • Remote work trends demand more flexible solutions, challenging existing product capabilities.

What makes TCP Software unique

  • TCP Software offers highly configurable solutions tailored to diverse organizational needs.
  • The company has over 35 years of experience in workforce management solutions.
  • TCP Software's products are recognized for compliance and administrative excellence.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

INACTIVE