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Full-Time

Head of Marketing

Sandbox MMO

Posted on 6/27/2024

Manticore Games

Manticore Games

51-200 employees

Platform offering user-created games and experiences

Consumer Software

Compensation Overview

$140k - $225kAnnually

+ Equity + Bonuses

Senior, Expert

San Mateo, CA, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Management
Marketing
Requirements
  • 8+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media or technology products, and strong consumer brand sensibilities
  • A deep understanding of and passion for MMOs
  • Substantial wins in bringing products and services to market and growing them to large scale
  • Experience at a successful startup with 0 to 1 launch of new product a plus
  • Experience launching and growing new Free To Play games, MMOs, or marketplaces to the public on PC and console platforms
  • Passion for and deep knowledge of games
  • Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
  • History of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community management
  • Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive reports
  • Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
  • Demonstrated effective leadership including ability to build and foster successful teams that scale
  • Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
  • BA/BS degree in Business, Marketing, Engineering or a related field
Responsibilities
  • Design and lead creative marketing strategy and direct the execution of all go to market activities for new MMO title
  • Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy
  • Execute viral marketing campaigns leveraging audience and network aggregation with key target audiences
  • Collaborate with marketing team to build and deploy grassroots marketing and community management programs to drive players to Core and increase engagement
  • Drive player and creator awareness, traffic, installs, retention, and revenues
  • Partner with Product Management and Finance to drive adoption, engagement and revenues with an efficient and effective marketing budget
  • Manage PR and Communications with the media and the Manticore community to develop and solidify corporate and product positioning
  • Create and direct market, competitive and user research
  • Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance

Core Games offers employees a unique opportunity to work at the forefront of game development and digital experience innovation using cutting-edge tools like the Unreal Engine. This platform's commitment to democratizing game creation fosters a collaborative and creative work environment, empowering both veteran developers and newcomers. Additionally, being part of a community-focused metaverse provider ensures engagement with diverse global perspectives, enriching the professional and personal growth of its team members.

Company Stage

Series A

Total Funding

$15M

Headquarters

N/A

Founded

2016