Full-Time

Product Marketing Manager

Posted on 10/24/2024

Dun & Bradstreet

Dun & Bradstreet

5,001-10,000 employees

Business intelligence products for companies

Data & Analytics
Consulting

Mid

Austin, TX, USA

Position requires onsite presence in Austin, Texas.

Category
Product Marketing
Product
Required Skills
Power BI
Market Research
Tableau
Salesforce
JIRA
Asana
Confluence
Data Analysis
Requirements
  • Bachelors Degree - Required
  • Bachelor’s degree in Marketing, Business or related field.
  • 4+ years of product marketing experience, preferably in the digital marketing or advertising technology space(s) or in an adjacent field.
  • Self-starter and highly-motivated, results-driven, and detail-oriented.
  • Proven experience in developing and executing go-to-market strategies.
  • Strong understanding of digital marketing technologies and advertising solutions and vendors.
  • Excellent communication and presentation skills with the ability to distill technical information.
  • Strong analytic and critical thinking skills with the ability to interpret data, identify trends, and make data-informed decisions.
  • Experience using Salesforce CRM, JIRA, Confluence, Asana, Tableau, or Power BI is a plus.
Responsibilities
  • Develop and execute comprehensive go-to-market strategies for new product launches, solution enhancements, and ensure alignment with business unit (BU) objectives.
  • Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market.
  • Conduct thorough and regular research on the industries, key personas, and competitive landscape to inform product development, messaging themes, and marketing strategies.
  • Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of the portfolio.
  • Regularly gather and analyze prospect and client feedback on our solutions to inform product roadmap, messaging, and positioning.
  • Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives.

Dun & Bradstreet seeks to create a global network of trust enabling clients to turn uncertainty into confidence, risk into opportunity, and potential into prosperity. The company is building on its world-class data and analytics—Dun & Bradstreet Data Cloud—to deliver more data and deeper insights.

Company Stage

IPO

Total Funding

$364.8M

Headquarters

Jacksonville, Florida

Founded

1840

Simplify Jobs

Simplify's Take

What believers are saying

  • D&B's partnership with IBM enhances AI-driven procurement solutions for competitive advantage.
  • Collaboration with Lili offers integrated financial services, aiding small business capital access.
  • Generative AI capabilities in D&B Hoovers improve sales intelligence and customer insights.

What critics are saying

  • Rapid AI adoption may increase competition, challenging D&B's existing services.
  • Partnership with Lili exposes D&B to financial technology risks and regulatory scrutiny.
  • Generative AI in D&B Hoovers may face data privacy and compliance challenges.

What makes Dun & Bradstreet unique

  • Dun & Bradstreet's DUNSRight® Quality Process ensures high-quality, decision-ready business insights.
  • The company's global commercial database contains over 220 million business records.
  • D&B's integration of generative AI enhances customer engagement and operational efficiency.

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Benefits

Medical and Prescription Drug: Comprehensive coverage through a choice of a Preferred Provider Organization (PPO) plan and Consumer Directed Health Plan (CDHP). The CDHP plan has a Health Savings Account (HSA) option. D&B contributes to the HSA each year.

Dental: Insurance including preventive care, basic care, major care and orthodontia

Vision: Coverage for routine eye exams and prescription lenses, frames and contact lenses

Health Care Accounts: Set aside before-tax dollars to pay for eligible health care expenses. You can choose a Healthcare Flexible Spending Account (FSA) or Health Savings Account (HSA).

Life Insurance: Company paid life insurance, as well as additional coverage including Basic, Supplemental, Spouse or Domestic Partner, and Child

Accidental Death & Dismemberment Insurance: Benefit that provides a payment if you suffer an accident that is fatal or dismembering

Business Travel Accident Insurance: Benefit that provides a payment if you are injured or die as a result of an accident while traveling on Company-approved business

Short-Term Disability (STD): Company provided benefit that offers you income protection for absence due to nonwork-related injury or illness

Long-Term Disability (LTD): Coverage that picks up when your STD ends. It provides income protection if you become totally disabled and are unable to work after 180 days of continuous disability.

Critical Illness Insurance: Insurance that is intended to supplement your medical and disability coverage. It provides a lump-sum benefit in the event you (or a covered family member) are diagnosed with a covered condition, such as cancer, heart attack, and more

Hospital Indemnity Insurance: Provides a lump-sum benefit to help you pay for costs in the event you (or a covered family member) are hospitalized.

Accident Insurance: Provides a lump-sum benefit to help you (or a covered family member) pay for costs for a covered injury and related services

401(k) Plan: Retirement plan into which you can make before-tax, Roth and after-tax contributions; company match is available along with a wide range of investment options

Personalized Planning & Advice (PP&A): Assistance with 401(k) investment decisions and financial wellness

Dependent Care Flexible Spending Account (FSA): Set aside before-tax dollars to use towards eligible dependent child or adult care services

Legal Insurance Plan: Insurance plan that provides you with prepaid legal services to help you address a wide range of legal matters (i.e. home purchase, will creation, small claims court, dispute with a home contractor, and much more)

Home and Auto Insurance: Special group rates and discounts on protection of your home, car and other personal property

Commuter Benefit: Pay for your commuting expenses through before-tax payroll deductions

Pet Insurance: Plan that reimburses you for expenses incurred for covered services

Vacation days: 20 days and you are eligible to earn more based on your years of service

Holidays: 9 paid days that coincide with the national holidays when our US offices are closed, plus one floating holiday of your choice

Volunteer Days: Two days per year to volunteer

Unsick Day: One paid day off to visit the doctor when you are not sick

Paid Maternity & Paternity Leave: Up to 16 weeks of paid leave for the primary caregiver, and up to 2 weeks of paid leave for the secondary caregiver

Employee Assistance Program (EAP): Free confidential support, including access a network of professional counselors, and referrals on resources for everyday needs

Adoption Assistance: Reimbursement for eligible expenses related to adopting a child

Education Assistance: Provides financial assistance for outside education to enable team members to achieve greater results in their current position and/or to prepare team members for future assignments within Dun & Bradstreet

INACTIVE