Full-Time

Sr. Product Marketing Manager

Customer Lifecycle Solutions/Banking

Confirmed live in the last 24 hours

FICO

FICO

1,001-5,000 employees

Data & Analytics
AI & Machine Learning
Financial Services

Compensation Overview

$112k - $176kAnnually

Mid

Remote in USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Requirements
  • 3+ years of experience in a role that has helped you to understand the customer lifecycle in financial services and produce messaging related to it.
  • Experience in either product marketing, pre-sales or a related field.
  • Proven ability to produce compelling messaging that resonates at all stages of the sales funnel.
  • Effective written and verbal communication skills as demonstrated through the ability to build a range of different collateral types e.g blogs, whitepapers, e-books, webinars, presentations etc.
  • Ability to share customer-facing content you have personally produced and can explain how it helped to develop leads or progress opportunities.
  • Creativity that can tell FICO’s story for customer management in new and compelling ways.
  • Ability to work with others cross-functionally across multiple stakeholder groups, acting as an influencer to drive projects to timely and successful conclusion.
  • Multi-tasking expert with an adaptive mindset that enables you to respond to new challenges and grow in your career.
Responsibilities
  • Development of messaging frameworks for defined customer lifecycle use cases such as customer management, hyper-personalization and collections and recovery. These are used to align messaging across the FICO organization.
  • Development of a wide range of collateral to support marketing and sales to generate leads and support pipeline advancement throughout the sales funnel. This could include whitepapers, e-books, blogs and infographics.
  • Manage research projects to bring unique insight to FICO’s solution specific messaging that cuts through the noise of gen AI written and generic competitor positioning. for FICO internal and external events including FICO’s flagship FICO World event.
  • Support analyst engagement for customer lifecycle solutions.
  • Ensure all messaging and materials aligned to areas of responsibility are updated, on message and compelling.

Company Stage

IPO

Total Funding

N/A

Headquarters

San Jose, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • FICO's collaboration with PSCU to enhance fraud alert systems for credit unions could lead to increased trust and adoption among financial institutions.
  • The rising demand for AI and digital tools, as reported by FICO, suggests potential growth opportunities in analytics and fraud prevention sectors.
  • FICO's established reputation and continuous innovation in credit scoring and fraud detection position it well for sustained market leadership.

What critics are saying

  • The evolving regulatory landscape and customer expectations for frictionless experiences may challenge FICO to continuously adapt its offerings.
  • Intense competition in the fintech and fraud prevention space could pressure FICO to innovate rapidly to maintain its market position.

What makes FICO unique

  • FICO's partnership with PSCU to develop a fraud alert tool for credit unions highlights its focus on specialized financial services, setting it apart from generic analytics providers.
  • The company's integration of AI and behavioral biometric authentication in fraud prevention showcases its commitment to cutting-edge technology, differentiating it from traditional fraud detection methods.
  • FICO's credit scoring system, which has reached record highs, remains a benchmark in the financial industry, underscoring its longstanding influence and reliability.

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