Full-Time

Sr. Product Marketing Manager

Customer Lifecycle Solutions/Banking

Confirmed live in the last 24 hours

FICO

FICO

1,001-5,000 employees

Data & Analytics
Fintech
AI & Machine Learning
Financial Services

Compensation Overview

$112k - $176kAnnually

Senior

Remote in USA

Category
Product Marketing
Product
Requirements
  • 3+ years of experience in a role that has helped you to understand the customer lifecycle in financial services and produce messaging related to it.
  • Experience in either product marketing, pre-sales or a related field.
  • Proven ability to produce compelling messaging that resonates at all stages of the sales funnel.
  • Effective written and verbal communication skills as demonstrated through the ability to build a range of different collateral types e.g blogs, whitepapers, e-books, webinars, presentations etc.
  • Ability to share customer-facing content you have personally produced and can explain how it helped to develop leads or progress opportunities.
  • Creativity that can tell FICO’s story for customer management in new and compelling ways.
  • Ability to work with others cross-functionally across multiple stakeholder groups, acting as an influencer to drive projects to timely and successful conclusion.
  • Multi-tasking expert with an adaptive mindset that enables you to respond to new challenges and grow in your career.
Responsibilities
  • Development of messaging frameworks for defined customer lifecycle use cases such as customer management, hyper-personalization and collections and recovery.
  • Development of a wide range of collateral to support marketing and sales to generate leads and support pipeline advancement throughout the sales funnel. This could include whitepapers, e-books, blogs and infographics.
  • Manage research projects to bring unique insight to FICO’s solution specific messaging that cuts through the noise of gen AI written and generic competitor positioning. for FICO internal and external events including FICO’s flagship FICO World event.
  • Support analyst engagement for customer lifecycle solutions.
  • Ensure all messaging and materials aligned to areas of responsibility are updated, on message and compelling.

Company Stage

IPO

Total Funding

N/A

Headquarters

San Jose, California

Founded

1956

Simplify Jobs

Simplify's Take

What believers are saying

  • Behavioral biometric authentication can enhance FICO's fraud prevention solutions.
  • 3DS 2.0 adoption offers FICO a chance to improve e-commerce security offerings.
  • Rising demand for AI tools allows FICO to expand its analytics solutions.

What critics are saying

  • $300 million term loan increases FICO's leverage, risking financial stability.
  • Fraud alert tool may not meet evolving credit union needs, affecting FICO's reputation.
  • Increased competition in AI tools market pressures FICO to innovate rapidly.

What makes FICO unique

  • FICO's partnership with PSCU enhances fraud prevention for credit unions.
  • FICO's AI-driven analytics solutions are in high demand due to COVID-19.
  • FICO's credit scores have gained consumer trust, rising during the pandemic.

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