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Full-Time

Senior Planner

Digital and Content

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting
Consumer Software
Enterprise Software

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
JIRA
Data Analysis
Responsibilities
  • Help in planning, implementing and executing integrated campaigns across media channels such as influencer, branded content, OLV, audio, display, and more
  • Support Associate Director in presenting media recommendations and campaign results to clients
  • Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
  • Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
  • Draft consideration sets and RFP
  • Evaluate vendors proposal and provide feedback to ensure best value for clients
  • Build media plan and recommendation with the help of the AD
  • Ensure timely and accurate campaigns set up (Prisma, Trafficking) – QA pre and post launch
  • Review IMO and build insights to outline performance and optimizations
  • Manage billing process, supporting the assistant negotiator/planner
  • Support influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, social boosting recommendations, quality assurance, FTC compliance and governance, performance monitoring, and reporting
  • Manage buys, makegoods and added value negotiations with the AD
  • Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape
  • Provide accountability for seamless executions
  • Craft POVs to assess media opportunities and innovation prospects based on clients objectives
  • Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
  • Coordinate and schedule L&L for teams

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.

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