Senior Planner

Job Description

The Senior Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to Associate Director. Role will activate content and digital strategic plan development and all aspects of implementation, with a key focus on influencer.

Responsibilities

• Help in planning, implementing and executing integrated campaigns across media channels such as influencer, branded content, OLV, audio, display, and more
• Support Associate Director in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
  • Draft consideration sets and RFP
  • Evaluate vendors proposal and provide feedback to ensure best value for clients
  • Build media plan and recommendation with the help of the AD
  • Ensure timely and accurate campaigns set up (Prisma, Trafficking) – QA pre and post launch
  • Review IMO and build insights to outline performance and optimizations
  • Manage billing process, supporting the assistant negotiator/planner
• Support influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, social boosting recommendations, quality assurance, FTC compliance and governance, performance monitoring, and reporting
• Manage buys, makegoods and added value negotiations with the AD
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape. 
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule L&L for teams

Qualifications

• The senior planner will conduct tasks within the below tools requested by the team in partnership with the assistant.
  • Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution, Influencer platforms
  • Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)