Full-Time

New Business Director

Posted on 8/16/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Senior

New York, NY, USA

This is a hybrid position with the main office in New York City.

Category
Business Development
Business & Strategy
Required Skills
Marketing
Requirements
  • Minimum 5 years of experience in an agency setting
  • Minimum 5 years experience leading the development of major new pitches, bringing together different parts of the business into a cohesive and collaborative group
  • You are a highly energized and proactive networker, plugged into the sports and entertainment world
  • You have a strong view on our tone of voice and output as an agency
  • An understanding of the space and a relevant contacts book across brands and properties is critical mentality.
Responsibilities
  • Create and manage our ongoing business development plan
  • Manage our new business structure and team
  • Including running team meetings and inspiring team members in their work
  • Liaise with each Division Head – with specific focus on target revenue & sectors
  • Work with Division Heads on 'productizing' their division
  • Including helping to develop materials for external marketing
  • Serve as the representative of MKTG S+E internally (across Dentsu) and externally
  • Work as initial liaison point with our property sales side (Dentsu Sports International)
  • Manage in-bound and proactive pitch opportunities (RFI and RFP process)
  • Manage agency case studies, credentials decks & sizzle reels
  • Manage an allotted six-figure business development budget
  • Create and implement annual agency marketing plan together with our Managing Director
  • Oversee of all internal and external marketing materials across the agency, including all traditional and digital channels (website, Instagram & LinkedIn)
  • Assess final voice, tone and consistency across agency together with our creative dept.
  • Coordinate our expertise and external voice of agency at key conferences and external events
  • Develop contacts across sports & business publications
  • Assist in managing marketing events, such as our annual Super Bowl party
  • Manage Agency Award entries across the year

Dentsu International is a global marketing and advertising agency that helps brands grow by enhancing their marketing performance in the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior. Dentsu stands out from competitors through its focus on innovation and collaboration, delivering tailored solutions for clients. The company also aims to create a positive social impact by promoting inclusivity and community initiatives.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

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Simplify's Take

What believers are saying

  • Dentsu's partnership with Meta enhances its algorithmic capabilities for client growth.
  • Recognition as a leader in media management services boosts Dentsu's market credibility.
  • The rise of influencer marketing platforms offers new revenue opportunities for Dentsu.

What critics are saying

  • Technological changes require constant adaptation to maintain competitive advantage.
  • Dependence on long-term contracts may pose financial risks if client needs shift.
  • The need for ethical AI deployment could challenge Dentsu's operational practices.

What makes Dentsu unique

  • Dentsu leverages advanced analytics to enhance personalized customer experiences.
  • The company offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • Dentsu's commitment to social impact sets it apart in the marketing industry.

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