Marketing Campaign Manager
Posted on 3/7/2023
INACTIVE
Gem

201-500 employees

Modern recruiting platform
Company Overview
Gem is on a mission to modernize the recruiting industry. The company does this by bridging the gaps between candidates and recruiters using technology.
B2B

Company Stage

Series C

Total Funding

$148.1M

Founded

2017

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-2%

2 year growth

1%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Lead Generation
Salesforce
Marketing
Requirements
  • 3-6 years working in SaaS marketing, coordinating or managing demand and lead generation campaigns
  • Demonstrated track record of autonomy, collaboration, ability to multitask, attention to detail and organization
  • Bachelor's degree or equivalent practical experience
  • Experience with marketing automation platforms (preferably with Marketo)
  • Experience with Salesforce
Responsibilities
  • Design and execute demand/lead generation campaigns across multiple channels, including email, webinars, content syndication, account-based marketing, and more
  • Work closely with marketing operations and the sales organization to ensure marketing leads are flowing to the sales team as expected, and that the quality of the leads is exciting to the sales team
  • Measure and optimize the effectiveness of demand generation campaigns
  • Work with other Revenue Marketers, Product Marketing, and Design to plan effective marketing campaigns that will meet lead objectives and conversion goals
  • Work effectively with internal stakeholders, content creators, and external vendors
  • Research and suggest new vendors and tactics for testing and learning from each quarter
  • Project manage (and in some instances create) all marketing assets required for a successful campaign. This requires careful attention to detail, prioritization of tasks, project tracking, and communication