Full-Time

Digital Sales Lead

Posted on 11/15/2024

Townsquare Ignite

Townsquare Ignite

51-200 employees

Digital advertising with targeted marketing solutions

Consumer Software
Consumer Goods

Compensation Overview

$150k - $300kAnnually

Junior, Mid

No H1B Sponsorship

Shreveport, LA, USA

In-office position requiring close collaboration with a team.

Category
Inside Sales
Sales & Account Management
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • Proven track record of digital sales quota achievement
  • Proven track record of selling digital marketing products (Search, Social, Programmatic)
  • Proven track record of success in growing new business
  • Advanced knowledge and understanding of digital research tools and methodologies
  • Superior presentation, interpersonal & communications skills
  • IAB Certification (preferred)
  • BA/BS degree
  • Minimum 2 years of digital sales experience
  • PowerPoint, Excel experience
Responsibilities
  • Responsible for pipeline management and meeting digital sales goals, individually and for the team
  • Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
  • Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
  • Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives
  • Cultivate new business, self-generated and with local team, and collaborate with team members to grow existing business
  • Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results
  • Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
  • Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives
  • Coach, mentor, and train sales team on digital product offerings and digital industry trends to help them exceed in selling Full Funnel Solutions

Townsquare Ignite helps businesses connect with their ideal customers through targeted digital marketing solutions. The company focuses on creating customized advertising campaigns that are designed to attract and retain loyal customers, enhancing their clients' return on investment (ROI). By using data-driven strategies, Townsquare Ignite identifies potential customers and places ads at strategic points in their consumer journey to maximize engagement and conversion rates. They cater to a diverse clientele, from local businesses to larger enterprises, and create ads tailored to specific customer personas. Townsquare Ignite generates revenue by offering various advertising packages, including digital and mobile ads, while emphasizing measurable results that demonstrate the effectiveness of their services. The goal of Townsquare Ignite is to help businesses grow by providing precise targeting in their advertising efforts.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of CTV advertising offers new opportunities for reaching diverse audiences.
  • AI optimization in ad placements enhances personalization and effectiveness of campaigns.
  • AR integration in ads creates interactive and engaging experiences for consumers.

What critics are saying

  • Emerging platforms with advanced targeting could erode Townsquare Ignite's market share.
  • Ad-blocking technologies may reduce the effectiveness of digital advertising campaigns.
  • Economic downturns could lead to reduced advertising budgets among clients.

What makes Townsquare Ignite unique

  • Townsquare Ignite offers cross-platform advertising solutions tailored to specific customer personas.
  • The company uses data-driven strategies to maximize engagement and conversion rates.
  • Townsquare Ignite provides measurable results, enhancing clients' ROI through targeted marketing.

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