Head of Strategic Marketing

The Head of Strategic Marketing will work to ensure long term ASML business success through understanding of market and technology changes and ensuring current and future ASML products and strategy are aligned to meet Key Customers requirements. 

• Lead strategic marketing alignment with a key USA customer.

• Support aligning long-term customer roadmaps and node requirements (5-10 years or more in the future) with ASML solutions addressing both technical performance and cost.

• Align customer capacity scenarios to end market demand and align market opportunity for new and installed systems extending the horizon beyond account team’s visibility including disruptive factors beyond market driven demand.

• Develop an in-depth understanding of customer business objectives, business model, and targets and translate this into negotiation targets for ASML.

• Identify, investigate and strategize the impact of market and technology developments on ASML’s future business and opportunities.

• Ensure embedding in ASML’s corporate strategy and be voice-of-the-customer in the strategy and planning process.

• Develop and align competition analysis and competitive positioning strategy.

• Build and align Customer specific value and ROI analysis.

• Drive voice of Customer in ASML long-term strategy process.

• Work closely together with customer teams, business lines, technology teams, and corporate strategy.

• Perform other duties as assigned or required.

Education and experience

• MSc or PhD in Engineering or Physical Science; MBA desirable.

• 10+ years experience in strategic marketing, preferable in the semiconductor industry.

• Extensive industry experience in semiconductor processing, design, or commercial roles.

• Recognized industry professional with broad understanding of semiconductor technology and markets.

• Experience of Lithography systems and customer application strongly preferred.

• Marketing or commercial experience in semiconductors.

Skills

• Deep analytical skills.

• Creative, out-of-the-box thinker

• Excellent communicator – including bridging across cultures.

• Ability to manage stakeholders and manage with influence.

• Ability to build bridges across disciplines, both on an executive level, and on an expert technical level.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• While performing the duties of this job, the employee routinely is required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch.

• The employee is occasionally required to move around the campus.

• Requires frequent domestic and/or international travel dependent on company needs. 

• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

• The environment generally is moderate in temperature and noise level. 

• Must be able to read and interpret data, information, and documents.

• Can observe and respond to people and situations and interact with others encountered in the course of work.

• Must be able to travel up to 25% of the time (both domestic and international).

Other information

A flexible workplace arrangement may be available to employees working in roles conducive to remote work (up to two days a week working from home). This position often requires an onsite presence to attend in-person meetings,  work-related events and trainings to further ensure teamwork, collaboration and innovation. 

EOE AA M/F/Veteran/Disability

This position requires access to controlled technology, as defined in the United States Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require ASML to proceed with candidates who are immediately eligible to access controlled technology.

Diversity and inclusion

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.

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Request an Accommodation

ASML provides reasonable accommodations to applicants for ASML employment and ASML employees with disabilities.  An accommodation is a change in work rules, facilities, or conditions which enable an individual with a disability to apply for a job, perform the essential functions of a job, and/or enjoy equal access to the benefits and privileges of employment. If you are in need of an accommodation to complete an application, participate in an interview, or otherwise participate in the employee pre-selection process, please send an email to USHR_Accommodation@asml.com to initiate the company’s reasonable accommodation process.

Please note: This email address is solely intended to provide a method for applicants to initiate ASML’s process to request accommodation(s). Any recruitment questions should be directed to the designated Talent Acquisition member for the position.