Full-Time
Account-Based Marketing
Abm, Program Manager
Updated on 5/4/2024
Cloud-based quality and manufacturing management software
Senior
Salt Lake City, UT, USA
Required Skills
Sales
Salesforce
Marketing
Requirements
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
- Proven experience (7 years) in B2B marketing, with a focus on account-based marketing and demand generation.
- Strong understanding of ABM principles, strategies, and tactics, with a track record of successfully executing ABM campaigns and driving measurable results.
- Excellent project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
- Analytical mindset with the ability to interpret data, analyze results, and derive actionable insights to optimize campaign performance.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence cross-functional teams.
- Proficiency in Marketo, Salesforce, and Demandbase (or equivalent tools).
- Creative thinker with a passion for innovation and experimentation, and a commitment to staying ahead of industry trends and best practices.
Responsibilities
- Develop and execute account-based marketing strategies and plans to support business objectives, focusing on driving engagement and revenue from target accounts.
- Collaborate with cross-functional teams including sales, marketing, product, and customer success to identify target accounts, define account-specific goals, and execute integrated ABM campaigns.
- Provide guidance and feedback on creation of personalized and targeted content, messaging, and campaigns tailored to the needs and preferences of specific accounts and personas.
- Utilize marketing automation, CRM, and ABM platforms to track and measure the effectiveness of ABM campaigns, analyze key metrics, and optimize performance.
- Manage the end-to-end execution of ABM campaigns, including campaign setup, segmentation, targeting, scheduling, deployment, and optimization.
- Work closely with sales teams to ensure alignment on account priorities, messaging, and campaign execution, and facilitate regular communication and feedback loops.
- Continuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results.
- Provide regular reporting and insights to stakeholders on the performance of ABM programs, including key metrics, trends, and opportunities for optimization.
MasterControl provides cloud-based Manufacturing Execution & Quality Management Software Solutions, enabling companies to automate critical compliance and quality event documents, transitioning to a 100% paperless shop floor for errorless production in highly regulated industries. Their digital manufacturing solution results in significant efficiency improvements, utilizing cloud-based platforms for quality excellence and manufacturing execution.
Company Stage
Series A
Total Funding
$157M
Headquarters
Cottonwood Heights, Utah
Founded
1993
Growth & Insights
Headcount