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Director of Marketing
Confirmed live in the last 24 hours
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Lead Generation
  • Experience building and delivering effective and measurable demand-generation strategies
  • Success in delivering value-driving events and engaging in paid media partnerships that deliver ROI
  • Understanding growth channels and experience using growth platforms: Linkedin, Facebook, Google Search & Display
  • Ability to create email workflows optimized for specific audiences
  • Knowledge of Account-Based Marketing (ABM) strategies and tactics
  • Passionate and curious about advertising, technology & marketing
  • Big team player….the marketing team wins as a team
  • Has used HubSpot marketing automation software to build, manage, and deliver campaigns as well as for reporting and analytics
  • Ability to coordinate across departments and key stakeholders to deliver measurable results
  • Has a good understanding of product creation and launch processes
  • Strong storytelling skills and the ability to highlight key differentiators and tap into specific audience pain points to crafting messaging
  • Ability to communicate with a diverse range of mind-sets from sales teams to data scientists
  • 3-6 years experience in marketing in the ad tech industry
  • Proven experience delivering growth strategies that have performed
  • Partner with sales to develop growth strategies to drive engagement, leads, opportunities, pipeline, and new customers within key accounts and core buying audiences (Brands, Independent Agencies, and Holdco Media Agencies)
  • Create, optimize, and manage our Account-Based Marketing (ABM) strategy, working with key stakeholders, to drive incremental revenue from those accounts
  • Orchestrate the full marketing mix into effective targeted campaigns including sales and marketing emails, 3rd-party and hosted events, paid and organic social, website and landing page content, retargeting, growth and demand gen, direct mail, etc
  • Hire, grow, and mentor additional team members as needed to support growth efforts
  • Establish measurement and reporting metrics, KPIs, and augment operational workflows to ensure we can capture and measure the right data to prove out those KPIs
  • Build and manage email nurture campaigns and effectively distribute product information and content to generate engagement, awareness, and leads
  • Manage all paid media partnerships from contract negotiations, strategy and execution, reporting, and ROI analysis
  • Manage all of Digital Remedy 1st and 3rd party events from contract negotiation, strategy, and ROI analysis
  • Lead growth marketing by working with our growth partner on paid display, CTV, social, and search campaigns by optimizing towards lead generation and reporting ROI
  • Work closely with revenue and marketing operations to drive HubSpot processes, workflows, integrations, reporting, etc
  • Manage budgeting for media partnerships, events, and paid growth initiatives
Digital Remedy

51-200 employees

Digital data marketing solutions