Responsibilities

• Partner with sales to develop growth strategies to drive engagement, leads, opportunities, pipeline, and new customers within key accounts and core buying audiences (Brands, Independent Agencies, and Holdco Media Agencies). 
• Create, optimize, and manage our Account-Based Marketing (ABM) strategy, working with key stakeholders, to drive incremental revenue from those accounts . 
• Orchestrate the full marketing mix into effective targeted campaigns including sales and marketing emails, 3rd-party and hosted events, paid and organic social, website and landing page content, retargeting, growth and demand gen, direct mail, etc.
•  Hire, grow, and mentor additional team members as needed to support growth efforts. 
• Establish measurement and reporting metrics, KPIs, and augment operational workflows to ensure we can capture and measure the right data to prove out those KPIs. 
• Build and manage email nurture campaigns and effectively distribute product information and content to generate engagement, awareness, and leads. 
• Manage all paid media partnerships from contract negotiations, strategy and execution, reporting, and ROI analysis. 
• Manage all of Digital Remedy 1st and 3rd party events from contract negotiation, strategy, and ROI analysis. 
• Lead growth marketing by working with our growth partner on paid display, CTV, social, and search campaigns by optimizing towards lead generation and reporting ROI. 
• Work closely with revenue and marketing operations to drive HubSpot processes, workflows, integrations, reporting, etc. 
• Manage budgeting for media partnerships, events, and paid growth initiatives. 

Our Ideal Candidate

• Experience building and delivering effective and measurable demand-generation strategies. 
• Success in delivering value-driving events and engaging in paid media partnerships that deliver ROI. 
• Understanding growth channels and experience using growth platforms: Linkedin, Facebook, Google Search & Display. 
• Ability to create email workflows optimized for specific audiences. 
• Knowledge of Account-Based Marketing (ABM) strategies and tactics.
• Passionate and curious about advertising, technology & marketing. 
• Big team player….the marketing team wins as a team. 
• Has used HubSpot marketing automation software to build, manage, and deliver campaigns as well as for reporting and analytics.
• Ability to coordinate across departments and key stakeholders to deliver measurable results.
• Has a good understanding of product creation and launch processes. 
• Strong storytelling skills and the ability to highlight key differentiators and tap into specific audience pain points to crafting messaging. 
• Ability to communicate with a diverse range of mind-sets from sales teams to data scientists. 
• 3-6 years experience in marketing in the ad tech industry.
• Proven experience delivering growth strategies that have performed.