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Marketing Manager
Local Media and Campaigns
Posted on 8/23/2022
INACTIVE
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Science
Management
Marketing
Research
Looker
Requirements
  • 5+ years relevant campaign management experience
  • Ability to simplify complex scenarios, creating scalable and effective solutions
  • A strategic thinker who is able to look at long term planning as well as immediate reactive changes
  • Collaborative team player
  • Experience in planning media at a local/regional level vs National only
  • Highly organised project manager with an eye for detail
  • Proven experience of managing multiple agencies simultaneously to align on fully integrated, targeted campaigns via audience + geography
  • Proven experience of managing production and developing best-in-class creative
  • Experience working with data tools to understand business and brand health performance (for example, Looker, YouGov Brand Index)
  • You are comfortable with fast-changing organisations and ambiguity - you thrive off the opportunity, and are resilient to change
Responsibilities
  • Developing a programme of geo + audience hyper targeted multi-region campaigns, in partnership with Local Activation Marketing teams
  • Working with our external agencies to plan and develop integrated regional campaigns, developing best in-class hyper targeted campaigns
  • Craft campaign briefs both media + creative based on UK regional strategies, that have the ability to both localise and scale across the country, leveraging internal data to inform the overarching strategy
  • Build local media + creative playbooks to support various campaign archetypes, that are rooted in local insight, demographic targeting, and consumer segmentation
  • Identify opportunities to optimise WoW, establishing new processes across stakeholders both internally and externally - having the ability to implement and maintain
  • Interrogate both digital and ATL media plans, to drive forward the most efficient, impactful local campaigns possible, ensuring agencies are working in an integrated manner
  • Develop measurement plans, and devise test & learn opportunities through working with our Data Science teams, informing an optimised approach
  • Work with Consumer Insights teams to develop geo/consumer led insight, driving forward effective creative, and media plans
  • Experience in managing productions, knowledge of ATL production, including OOH, photography, radio, digital, social
  • Ability to work through different types of research, specifically around the efficacy of creative + media impact
  • Partnering with Research and Insights to present a post campaign analysis and reporting learnings to the business
Deliveroo

1,001-5,000 employees

Takeaway food delivery
Company Overview
Deliveroo's mission is to bring customers a whole world of restaurant-quality food.
Company Values
  • We are customer obsessed
  • We succeed as a team
  • We are relentless
  • We deliver results
  • We get to the bottom of things
  • We simplify
  • We think big
  • We build trust
  • We never say 'it's not my job
  • We are frugal
  • We embrace change
  • We celebrate difference