SEO Outreach Specialist
Updated on 10/31/2023

51-200 employees

Virtual platform for personalized insurance recommendations and quotes.
Company Overview
Insurify stands out as a leading insurance platform due to its advanced technology suite, which offers fast, accurate, and personalized insurance recommendations and quotes, enabling customers to make informed decisions about their auto, home, and life insurance needs. The company's competitive edge lies in its potential to save customers up to $400 per year, a claim that has garnered attention from reputable sources such as WSJ, TechCrunch, Forbes, Lifehacker, and CNET. Insurify's culture is rooted in smart, virtual solutions, making it an ideal workplace for those passionate about leveraging technology to simplify complex processes.
Financial Services
Data & Analytics

Company Stage

Later Stage VC

Total Funding





Cambridge, Massachusetts

Growth & Insights

6 month growth


1 year growth


2 year growth

Cambridge, MA, USA
Experience Level
Desired Skills
Data Analysis
Content & Writing
  • A self-starter who is comfortable using data in storytelling
  • You have 1-3 years of writing, data analysis or digital PR experience
  • You already understand or are interested in how links make an impact on SEO
  • You are excited about brainstorming and shipping new data-driven content ideas
  • You are always looking for incremental ways to improve whatever you are working on
  • You love writing and have strong communication skills
  • You are an analytical person who dives deep to understand the “why” behind questions
  • You are a detailed-oriented person who takes time to understand what will engage your audience
  • Support audience growth goals through earning references, citations and backlinks to Insurify in key digital media outlets
  • Curate media and contact lists for our key target audience cohorts, including key media outlets such as major publications, national and regional news media, affiliates & direct partners
  • Build and nurture relationships with journalists and editors at these key media outlets, understanding their interests and how our data, content, studies and reports can resonate with them and their audiences
  • Regularly review successes and opportunities for improvements to build an experimentation program designed to test, learn, and optimize all input processes that drive towards our outreach and audience growth goals
  • Work to keep on top of key media trends and breaking news
  • Play a key role in creating a proactive content strategy that drives media attention and builds authority
  • Analyze competitor content and successes to identify opportunities for improvement
  • Contribute to the digital PR strategy for topics including auto and homeownership in relation to insurance
  • Work up to owning outreach campaigns from ideation of data content to pitching