Manager – Digital Analytics
Posted on 4/4/2023
INACTIVE
AccuWeather

501-1,000 employees

Weather and digital media company
Company Overview
AccuWeather is dedicated to making living life safer, easier and better.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

1962

Headquarters

State College, Pennsylvania

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-11%

2 year growth

-13%
Locations
State College, PA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Requirements
  • Master's degree in Analytics or any applicable field and 2 years of related experience (or equivalent)
  • Experience with Google Analytics, Firebase Analytics, Google BigQuery, SQL, Python, and Data Studio. Telecommuters considered
Responsibilities
  • Oversee an analytics team of Digital/Data Analysts to deliver insights and recommendations to optimize AccuWeather's mobile applications and website considering industry trends and the performance of competing digital sites
  • Oversee the development and maintenance of data models, reporting systems, data automation systems, dashboards, and performance metrics that support key business decisions
  • Own and optimize the data measurement framework for the digital products
  • Work closely with the Data Solutions and engineering teams to oversee the development of the automated solutions for executive-level reporting and dashboarding
  • Oversee the analysis of data and research reflecting the costs of customer acquisition and retention, and recommend new strategies based on same to uncover optimization opportunities
  • Analyze complex business problems using data from internal and external data sources to provide strategic and actionable business insights to decision-makers
  • Prepare weekly, monthly, and quarterly recap reports evaluating data on business performance and marketing efforts (e.g., forecasting and budgeting)