Full-Time

Senior Machine Learning Engineer

Features, Adtech

Updated on 9/4/2026

Cognitiv

Cognitiv

51-200 employees

AI-powered ad buying optimization platform

Compensation Overview

$190k - $250k/yr

+ Equity

San Mateo, CA, USA

Hybrid

Three days in the San Mateo office per week are required; remote work is optional on Thursday and Friday.

Category
AI & Machine Learning (1)
Required Skills
LLM
Kubernetes
Python
Apache Flink
Neural Networks
PyTorch
Apache Spark
Machine Learning
Apache Kafka
Java
Data Engineering
Docker
AWS
Scala
DevOps
Google Cloud Platform

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Requirements
  • Three to five or more years of hands-on machine learning infrastructure or data platform experience supporting data-intensive platforms, including large-scale data pipelines, streaming systems, and storage layers.
  • Proficiency in one or more of Python, Java, or Scala for building, maintaining, and scaling machine learning and data pipelines.
  • Domain expertise in advertising technology.
  • Strong expertise in Apache Spark, Apache Flink, Apache Kafka, and other distributed data processing frameworks.
  • Strong fundamentals and first-principles thinking.
  • Excellent team communication, cross-functional collaboration, and problem-solving skills, with experience partnering effectively with modeling and engineering teams.
Responsibilities
  • Architect, build, and maintain low-latency, high-throughput feature pipelines, including batch, real-time streaming, and point-in-time-correct historical features, to power real-time bidding systems.
  • Use large language models and deep learning models to extract contextual and user-level embeddings into the feature store and serving system, and optimize embedding generation, indexing, and online retrieval for sub-millisecond serving service-level agreements.
  • Own and continuously enhance advertising model-training pipelines to improve training speed, resource utilization, and throughput for large-scale deep learning models.
  • Establish technical standards for monitoring, testing, and continuous integration and continuous delivery across feature and training infrastructure to ensure robust service-level agreements and service-level objectives.
  • Translate complex signals into production-ready features that improve model performance, including click-through-rate and conversion-rate prediction.
  • Ramp up on feature pipelines, training infrastructure, and real-time bidding systems; understand architecture, data flows, and bottlenecks.
  • Identify opportunities to improve pipeline reliability, training efficiency, and serving latency.
  • Own a core feature pipeline, embedding service, or training subsystem and deliver measurable improvements in serving latency, training throughput, monitoring, or continuous integration and continuous delivery coverage.
  • Influence the technical direction and roadmap for feature and training infrastructure.
  • Own a core platform area such as embedding generation and retrieval, streaming infrastructure, or training pipeline performance.
  • Redesign or scale a key system to handle increasing data volume or model complexity and deliver measurable business impact.
Desired Qualifications
  • Hands-on experience with PyTorch for model architecture, training pipeline acceleration, or distributed training.
  • Proficiency with cloud and infrastructure technologies including Amazon Web Services or Google Cloud Platform, and with Kubernetes and Docker.
  • A competitive programming background, such as awards or achievements in Olympiad in Informatics or ACM/ICPC.

Cognitiv uses AI to improve digital advertising for other businesses. It builds custom, AI-driven ad strategies that predict what consumers will do and automatically buy ads at the right times. The core tool, NeuralMind, takes a client’s data, trains neural networks, and creates tailored ad-buying algorithms to optimize who sees ads, where they appear, and when they run. This SaaS platform is designed for B2B clients who want to leverage their own first-party data without needing data scientists. What sets Cognitiv apart is its focus on turning client data into actionable insights and new consumer clusters, along with recognized achievements in programmatic advertising. The company’s goal is to help brands maximize ROI on digital advertising by delivering more effective targeting and spend efficiency through AI-powered automation.

Company Size

51-200

Company Stage

N/A

Total Funding

$3.3M

Headquarters

null

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • Cognitiv reported 388% ContextGPT revenue growth and 67% more new clients in 2025.
  • Fanatics Sportsbook saw 19% customer lifetime value lift from Cognitiv CTV.
  • Michael Kassan joined the board, adding enterprise sales credibility and media relationships.

What critics are saying

  • Google and The Trade Desk pressure Cognitiv on identity-free targeting and curation economics.
  • OpenAI dependency creates pricing, access, and product-roadmap risk if APIs tighten in 2026.
  • No public profitability data; adtech spend shocks could starve growth and force layoffs.

What makes Cognitiv unique

  • ContextGPT uses OpenAI and Cognitiv models for privacy-safe contextual targeting.
  • AudienceGPT turns plain-language prompts into dynamic audiences across CTV, social, audio.
  • Magnite, Index Exchange, LiveRamp, and Adform integrations widen distribution across major channels.

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Benefits

Health Insurance

Paid Parental Leave

Unlimited Paid Time Off

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Health and Wellness Stipend

Phone/Internet Stipend

Employee Assistance Program

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

3%
Associated Press
Jun 18th, 2026
Cognitiv's CTV solution drives 19% customer lifetime value lift for Fanatics Sportsbook

Cognitiv, an AI-powered advertising platform, has delivered a 19% lift in customer lifetime value for Fanatics Sportsbook using its full-funnel connected TV solution. The company announced it raised $120 million in Series C funding, though the lead investor was not disclosed. Cognitiv's deep learning technology identifies high-value audiences across CTV and online video, rather than optimising for lowest-cost acquisition. For Fanatics Casino, the solution drove an 11% lift in brand awareness and 12% lift in customer lifetime value. During March Madness, it generated an 18% brand awareness lift for Fanatics Sportsbook. The platform combines behavioural intelligence with premium streaming inventory, reaching over 250 million people. US CTV advertising spend is projected to reach $38 billion in 2026, up 14.5% year-over-year.

Associated Press
Apr 22nd, 2026
Cognitiv CEO Jeremy Fain named Entrepreneur of the Year 2026 New York finalist

Jeremy Fain, CEO and co-founder of Cognitiv, has been named a finalist for the Entrepreneur Of The Year 2026 New York Award by Ernst & Young. He is the only advertising technology company representative among 33 finalists selected for their entrepreneurial spirit and lasting impact. Founded in 2015, Cognitiv develops AI-powered advertising solutions. The company recently launched AudienceGPT, which replaces static audience segments with dynamic, predictive consumer journeys. Cognitiv closed 2025 with 388% revenue growth from its ContextGPT platform, a 67% year-over-year increase in new clients, and a 29% improvement in average return on ad spend. Regional award winners will be announced on 16 June in Manhattan and considered for national recognition at the Strategic Growth Forum in November.

Associated Press
Mar 26th, 2026
Cognitiv launches AudienceGPT to target consumers based on real-time behaviour, not static segments

Cognitiv has launched AudienceGPT, an AI-powered tool that identifies audiences based on real-time consumer journeys rather than static segments. The platform analyses behavioural signals to predict current purchase intent, moving beyond outdated browsing data. AudienceGPT uses deep learning to develop synthetic consumer journey profiles that can be updated every 15 minutes. Marketers describe their target audience in plain language through a chat interface and receive real-time persona recommendations. The solution works across audio, connected TV, social and programmatic channels. The launch includes partnerships with Magnite, Index Exchange and LiveRamp Marketplace for supply curation and distribution. Cognitiv reported 388% growth in 2025. The company has raised total funding but specific amounts were not disclosed in this announcement.

PR Newswire
Nov 18th, 2025
WunderKIND Ads and Cognitiv Bring the Power of ContextGPT Direct to Media Buyers

WunderKIND Ads and Cognitiv bring the power of ContextGPT direct to media buyers. News provided by. WunderKIND Ads The partnership unlocks programmatic access, contextual targeting capabilities across unique inventory from WunderKIND Ads' 300+ premium publishers * Media buyers can access WunderKIND Ads' 300+ premium publishers programmatically through any DSP. * With Cognitiv's ContextGPT, WunderKIND provides precise, dynamic strategies to media buyers, enabling more intelligent contextual targeting in seconds. * AI-driven contextual intelligence improves relevance, yield, and performance across campaigns. WunderKIND Ads, the leader in non-intrusive, user-first ad experiences, today announced a strategic partnership with Cognitiv - the leading advanced performance partner powered by deep learning - providing media buyers access to unique inventory while unlocking new revenue opportunities for publishers, in a challenging era. Through Cognitiv's ContextGPT, WunderKIND Ads can curate inventory to create custom deals for advertisers, and align content with the deepest level of contextual intelligence across its network of 300+ premium publishers - with seamless activation through any DSP. WunderKIND Ads' media buyers can now easily plan, refine, and launch campaigns in seconds - unlocking dynamic audience discovery, greater relevance, and AI-driven contextual precision. Powered by advanced reasoning and fine-tuned large language models (LLMs), the newly enhanced ContextGPT sets the standard for contextual precision, adapting to multiple layers of relevance, from audience and content type to semantic nuance and brand safety. ContextGPT's fully co-located real-time SSP integrations also update segments with new content in real-time, allowing buyers to take advantage of new content and its many new readers instead of having to wait a day or more when the stories are stale in other context solutions. This technology gives WunderKIND Ads' media buyers real-time visibility into how audience signals intersect with content, enabling more relevant ad delivery that drives higher-value demand, increases yield, and improves overall monetization efficiency. "This is how contextual advertising should work," said Adam Gendelman VP, Head of Sales, Supply & Operations at WunderKIND Ads. "While much of the publishing world braces for disruption, we're using AI to help publishers grow revenue and give advertisers faster access to unique inventory that delivers better, more relevant experiences for their audiences." This partnership underscores both companies' commitment to delivering advanced AI and deep learning technology to drive meaningful business performance for the entire media ecosystem. With future-proofed precision, ContextGPT applies proprietary AI to deliver custom, nuanced page-level content segmentation, surpassing basic IAB categories and keyword targeting. The result is brand-safe advertising powered by human-like understanding, optimized for relevance, scale, and performance. "Cognitiv has seen the power that AI-driven contextual signals can unlock for our own clients, so this integration is a natural next step," said Jana Jakovljevic, SVP, Partnerships, at Cognitiv. "By putting ContextGPT directly into the hands of the sell-side, we are providing them the tools to understand their content and their audiences at a whole new level. It is a great example of how AI can elevate both monetization and performance at the same time." About WunderKIND Ads Wunderkind is a leading digital marketing platform that delivers advertising and performance marketing solutions to brands, publishers, and advertisers. Wunderkind's advertising product (WunderKIND Ads) delivers an unparalleled user-first ad experience across a curated list of top-tier publishers. High-impact ads are delivered in a non-intrusive and kind way, once a user disengages, resulting in happier users and higher returns for both advertisers and publishers. Wunderkind's performance marketing solutions allow brands and retailers to scale marketing channels without relying on third-party cookies through proprietary identity management technology purpose-built for web, email, and text. By expertly tailoring, automating, and scaling brand-forward, one-to-one experiences, Wunderkind helps acquire new customers at scale and keep them loyal for life. Unlike any other company, Wunderkind guarantees revenue performance. Discover how Wunderkind can drive efficient growth for your brand(s) by visiting https://www.wunderkind.co/how-it-works/advertising-solutions-for-advertisers-and-publishers/. About Cognitiv Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv's Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising. Keep up with Cognitiv on LinkedIn, X and Instagram. Media Contact Elizabeth Philbin, WunderKIND Ads, [email protected], https://www.wunderkind.co/how-it-works/advertising-solutions-for-advertisers-and-publishers/ SOURCE WunderKIND Ads

Business Wire
Sep 10th, 2025
Cognitiv Unveils Next Evolution ContextGPT, Redefining How Advertisers Find Their Audiences

Cognitiv unveils next evolution ContextGPT, redefining how advertisers find their audiences.