Full-Time

Director – B2B Campaign Marketing

Posted on 10/16/2024

Adobe

Adobe

10,001+ employees

Digital media and marketing software solutions

Compensation Overview

$157.3k - $301.2k/yr

Expert

San Francisco, CA, USA + 1 more

More locations: San Jose, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Proven B2B marketing leadership: Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing a plus.
  • ABM and Field Marketing expertise: Demonstrated success in leading ABM, Digital and field marketing programs within a B2B SaaS environment. Experience with all segment sizes, from Enterprise to SMB.
  • Team management: 5+ years of experience managing and developing high-performing marketing teams.
  • Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
  • Technical proficiency: In-depth understanding of marketing technologies (automation platforms, ABM tools, analytics, CRM) and a willingness to adopt new technologies.
  • Innovative and Growth Mindset: Forward-thinking and continuously seeking ways to improve and innovate.
  • Communication and collaboration: Excellent interpersonal and communication skills to build relationships with cross-functional teams.
  • Business acumen: Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.
Responsibilities
  • Develop and lead all aspects of comprehensive campaign strategies, including ABM and field marketing programs, aligned with business objectives to drive pipeline and ARR growth.
  • Build and maintain positive relationships with sales, sales operations, and cross-functional teams to ensure successful campaign execution.
  • Lead and develop an impactful marketing team to achieve organizational goals.
  • Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.
  • Pilot and test innovative marketing initiatives to generate actionable insights and improve campaign efficiency.
  • Lead and be responsible for the successful execution of marketing projects, including budgeting, resource allocation, and delivery of deliverables.
  • Collaborate cross-functionally to improve efficiency, streamline processes, and develop standard methodologies.

Adobe provides a wide range of digital media and marketing solutions through its software products. Its main offerings are grouped into three platforms: Creative Cloud, Marketing Cloud, and Document Cloud. Users can create and manage content in various formats, such as photography, graphic design, video, and more. Adobe's products work on a subscription basis, allowing users to access the software through monthly or annual plans. This model also includes special pricing for businesses, schools, and students. What sets Adobe apart from its competitors is its extensive suite of tools that cater to both individual creatives and large enterprises, ensuring a comprehensive solution for content creation and marketing needs. The company's goal is to empower users to create, deliver, and optimize their content effectively across different media.

Company Size

10,001+

Company Stage

IPO

Headquarters

San Jose, California

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Generative AI integration enhances Adobe's creative tools and user experience.
  • Remote work trends boost demand for Adobe's collaborative cloud-based services.
  • Short-form video content popularity offers Adobe opportunities for specialized editing tools.

What critics are saying

  • AI-driven design tools like Canva pose competitive threats to Adobe.
  • Open-source alternatives may erode Adobe's market share among cost-sensitive users.
  • Privacy concerns and regulatory scrutiny could impact Adobe's operations and trust.

What makes Adobe unique

  • Adobe's Creative Cloud offers a comprehensive suite for diverse content creation needs.
  • Adobe's subscription model provides consistent revenue and customer engagement.
  • Adobe's acquisitions enhance its technological capabilities and market reach.

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Benefits

Company Equity

401(k) Company Match

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