Game Design Director

We are looking for an insightful and innovative Head of Game design to join our Innovation Lab leadership team, helping to shape the future of mobile gaming. This role requires a strategic thinker with a growth-hacker mindset who can understand, anticipate, and act on market trends to develop high-potential game concepts. Reporting to the Head of Innovation Lab, you will be providing creative and practical guidance to solve user problems, optimize performance, and build commercially successful games.

Key Responsibilities

• Innovation Through Market Insight: Monitor, analyze, and anticipate trends in the mobile gaming industry to drive internal innovation and identify game concepts with high growth potential.

• Data-Driven Concept Development: Partner with Product Owners and game designers to find user-centric solutions that are informed by data. Act as a resource in interpreting player feedback, analytics, and UA performance metrics to refine and improve gameplay and design.

• Growth-Hacker Mindset: Leverage a growth-hacker’s approach to user acquisition, recognizing and acting on opportunities to drive game growth through innovative concepts, agile strategies, and data-based decision-making.

• Creative Leadership: Lead and support a team of four Product Owners, inspiring them to push creative boundaries while maintaining practical, data-driven design.

• Strategic Collaboration: Collaborate with the Head of Innovation Lab and other leaders to shape the department’s direction, aligning game innovation with company goals and market demands.

• Hands-On Problem Solving: Provide direct, hands-on support in making critical product decisions and pivoting when necessary to meet performance targets and user satisfaction.

• Industry Awareness and Trend Spotting: Stay at the forefront of gaming trends, best practices in game design, and emerging user acquisition techniques to ensure our projects are cutting-edge and responsive to player needs.

• Project Quality and Oversight: Ensure games meet high standards in design, usability, and engagement by overseeing timelines, milestones, and quality control.

• Enterprise Mindset: Act as the ambassador and key liaison between the Innovation Lab and the broader Aristocrat business. Foster collaboration by engaging with the Consumer Insights team, other game and R&D  teams to identify synergies and drive cross-functional cooperation.

What We're Looking For

Requirements

• Experience: 10+ years in mobile game development in creative or R&D roles. (5+ years as Game Designer)

• Top-Grossing Track Record: Proven success in developing and launching commercially successful mobile games.

• Growth-Hacker Mentality: Strong understanding of user acquisition principles, with an experimental approach to driving user growth and engagement.

• Effective Communicator: Strong communication skills to articulate ideas, inspire teams, and advocate for innovative design solutions.

• Technical Expertise: Proficiency with advanced analytics tools, UA dashboards, complex in-game economy systems, and mathematical modeling

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

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