AREAS OF FOCUS

• Content marketing program development and management
• Strategic narrative development from key themes
• Content creation to bring brand and product positioning and messaging to life

YOU WILL

• Develop and own the content marketing program, building it out based on company goals and industry trends which would include: Managing the marketing content calendar; Ensuring timely delivery of content; When authored by someone else, managing their content production process 
• Develop strategic narratives to reflect our brand and product messaging as it relates to our customers and market trends which would include: staying up to date on key industry trends and customer reaction/feedback; creating strategic narratives that will be reflected through content delivered and reflected in the content calendar; ideating and create content that reflects the strategic narratives
• Create a wide variety of primary content, such as blog posts, case studies, articles, white papers
• Create or help provide content, messaging, and copy to promote primary content, such as social media posts, videos, blog posts
• Create derivative content from primary content that for more focused messaging and targeting
• Partner with clients to create content that captures their advocacy via quotes, case studies, video testimonials, etc.
• Partner with the rest of the marketing team (demand generation, events, etc.) to develop and execute brand and product strategies
• Provide the sales team with content specific to their target industry verticals, such as messaging and content for email outreach
• Enable sales with asset creation, internal communications, distribution, and training

YOU HAVE

• At least 5+ years of recent experience as a content marketer or content leader at an AI or enterprise SaaS-related company with a technology offering
• Impeccable track record of writing and editing 
• Recent experience managing a content marketing program
• Bachelor’s degree or equivalent work experience
• Experience working calmly and efficiently in ambiguous environments
• Intellectual curiosity, critical thinking, and superior writing ability are a must
• Self-starter — Able to iterate quickly, prioritize effectively, and deliver results in a fast-paced environment
• Expertise in translating technical content and product information into clear materials for non-technical audiences
• Experience managing and creating the whole spectrum of sales and marketing assets/tools (articles, websites, presentations, data sheets, white papers, case studies, training materials, etc.)

SAMPLE WEEK IN THE LIFE

• Monday: Sync with the Marketing team on the content calendar. Start drafting messaging outline for a blog post. Schedule a call with a client to review the case study.
• Tuesday: Create a GIF for an upcoming client presentation for sales. Meet with the events team about upcoming trade show messaging and copy.
• Wednesday: Review last week’s blog post outline with key stakeholders and publish. Create a promotion plan for blog posts in partnership with the rest of the Marketing team.
• Thursday: Create an outline for a case study. Meet with the designer and video editor about the case study. Post blog posts online and share with the sales team via Slack.
• Friday: Help with the copy for social media posts to promote blog posts. Meet with the sales manager to share and review new email copy for sales outreach.