Full-Time

Director – Acquisition Marketing

Confirmed live in the last 24 hours

Dolls Kill

Dolls Kill

201-500 employees

Online boutique for edgy fashion items

Consumer Software
Consumer Goods

Compensation Overview

$165k - $195kAnnually

Senior, Expert

Oakland, CA, USA

Hybrid position based in Oakland, CA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • Minimum 7 years of experience in DTC ecommerce advertising
  • At least 7 years of experience in prominent paid media platforms (Google Ads and Meta)
  • Deep hands on expertise in Google Ad ecommerce campaign optimization
  • Proven experience taking data driven approaches to marketing and media buying
  • Roll up sleeves attitude with extreme attention to detail and willingness to be hands-on in driving results
  • Ability to handle multiple tasks, priorities, and deadlines
  • Experience hiring and mentoring advertising talent
  • Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.
Responsibilities
  • optimize & scale our customer acquisition efforts across sales and marketing channels
  • planning and executing paid media campaigns
  • using data to optimize media spend efficiency and drive profitable growth
  • understanding our customer to deliver best in class creative
  • continuously innovate and keep up with trends in the digital marketing landscape

Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival styles. It targets young adults and teenagers looking for unique fashion choices that stand out from mainstream trends, with a direct-to-consumer sales model and free worldwide shipping. The company differentiates itself through its use of social media and influencer partnerships, keeping its product offerings fresh and engaging. Dolls Kill aims to create a shopping experience that celebrates individuality and self-expression.

Company Stage

Series B

Total Funding

$59.9M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Dolls Kill's global reach and free shipping policy significantly broaden its customer base, enhancing revenue potential.
  • The company's unique style offerings and continuous trend updates ensure a dynamic and engaging shopping experience, fostering customer retention.
  • Strategic partnerships, like the one with Wildbrain's 'Strawberry Shortcake,' expand product lines and attract diverse customer segments.

What critics are saying

  • The niche market focus may limit Dolls Kill's appeal to a broader audience, potentially capping growth.
  • Heavy reliance on social media and influencer marketing can be volatile and subject to changing algorithms and trends.

What makes Dolls Kill unique

  • Dolls Kill's focus on rebellious and edgy fashion sets it apart from mainstream retailers, appealing to a niche market of young, bold individuals.
  • Their direct-to-consumer model and use of pre-orders create a sense of exclusivity and urgency, enhancing customer engagement and inventory management.
  • The company's strong reliance on social media and influencer partnerships effectively resonates with its target audience, driving brand loyalty and visibility.

Help us improve and share your feedback! Did you find this helpful?