Sales Development Representative

About Us

Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operations for our clients.

By joining Cirrus, you'll be part of a dynamic team driven by innovation, integrity, passion and hustle. We value the unique contributions of each team member, fostering a collaborative environment where creativity thrives. Together, we're reshaping the future of customer engagement and experience in the signage industry.

About the Role

As a Cirrus Sales Development Representative, you are responsible for identifying and creating new qualified sales opportunities through both inbound and outbound calling activities. You will become a trusted resource and develop relationships with prospects, acting as the initial point of contact. This role will be primarily responding to inbound SMB leads in the 2 business hour SLA. Performing outreach through calls, emails, and social media, to qualify MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads) setting meetings for the Account Executives. This is a core function of this position. 

This role is fully on-site in our Dallas office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

Role Responsibilities

• Align performance to assigned KPI goals individually and for your team

• Performing outreach through calls, emails, and social media, to qualify MQLs and SQLs setting meetingsfor the Account Executives

• Maintain good data/information in our CRM and help to develop sales strategies to increase MQL to SQL conversion

• Create relationships with customers to identify their potential needs and qualify their interests and viability to drive sales

• Present product information to customers once you have identified their needs

• Perform regular follow-up calls or emails to facilitate communication with MQLs to ensure the funnel stays tight 

• Willingly perform all other duties and responsibilities assigned

Role Requirements

• Ability to learn the sign business, and how we can drive value to customers

• Excellent communication and listening skills, including phone interaction

• Independent/self-starter; able to take initiative

• Prior sales success/lead qualification experience a plus

• Outbound prospecting experience is preferred

• Practical knowledge of general technology

• Working knowledge of GoogleSuite, CRM and Social Media tools

• 3+ years of outside B2B sales experience with a track record of success in a focused market

• Prior experience within sign industry is a plus

Cirrus Core Values: What we look for in a teammate

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

• Quality: Quality isn’t a catch-all phrase.  It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.  

• Winning Takes a Team:  Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier.  Be bold!  Don't settle for "That's just the way it is."

• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race. 

• Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.