About Drift

Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.You will be required to be in our Boston, MA conversation space 1-2x per week.

About the team: 

At Drift, we’re known for defining what best-in-class digital marketing looks like. Our digital marketing team is a collaborative team of innovative marketers who question the status-quo to create digital experiences that surprise and delight our future and existing customers.  

About the role:

We’re looking for an Associate Digital Marketer who can help us generate pipeline from digital campaigns through a variety of channels and programs. We want every buyer to receive the right message at the right time, so they receive a personalized, white glove treatment. Plus, you’ll get to learn from a team of digital marketers, demand generation marketers, copywriters, and designers at a rapidly growing software company.

We are looking for a proactive, enthusiastic, and ready to learn individual who is eager to dive into our digital channels, learn quickly, and make an impact on a fast-paced, agile team.

By month 3 you’ll: 

• Launch your first ad campaigns, and coordinate incoming ad requests with our Content and Creative teams.
• Create new landing pages and Drift playbooks for our quarterly campaigns.
• Work cross-functionally to support our content syndication programs, ensuring high-quality lead generation.

By month 6 you’ll:

• Build integrated nurture programs to deliver a personalized buying experience at every stage of our funnel. 
• Update our website with search engine optimized content, re-branded templates, and targeted CTAs. 
• Collaborate with our Product team to beta test new features in our own instance of Drift.

By 1 year you’ll have:

• Have a diversified digital marketing skill set 
• Measure and analyze performance dashboards, proactively recommending opportunities for further growth and optimization exist.
• Own email nurtures for our targeted personas 

About you and what type of skills you’ll need:

• Bachelor’s degree in business, marketing, or related field
• 1-2 years of marketing experience, internships OK, preferably in a B2B tech based, martech, or agency environment
• You have excellent communication skills
• You’re a proactive problem-solver who’s motivated to understand and expand the impact of your work
• You have excellent time management skills, with a sharp focus on your goals and accountability for daily, weekly and monthly activities to achieve them
• You’re curious about learning new things and confident to share what you know with others
• Experience in digital advertising or landing page creation is a plus
• Familiarity with martech platforms such as Drift, WordPress, Google Ads, LinkedIn Ads, Facebook Ads, 6sense, or MetaData is a plus
• Familiarity with project management tools such as Asana or Trello is a plus

Drift is committed to being an equal opportunity employer.

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our Founder. 

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].