Job Description

Responsibilities: 

• Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector 

• Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles 

• Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand 

• Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives 

• Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns 

• Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams 

• Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content 

• Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment 

• See copy decks and manuscripts through development and to launch (in partnership with Editorial) 

• Deliver fluent knowledge of interactive capabilities, content development and editorial flow 

• Develop original content for new projects, and collaborate with Medical Director when needed 

• Help mentor more Junior Copy Writers, developing their ability to produce quality work 

Qualifications

Skills: 

• Ability to recognize strong creative ideas and see them through to completion. 

• Ability to sell ideas to other members of the creative team and to clients. 

• In-depth knowledge of pharmaceutical/healthcare marketing. 

• Ability to thrive under pressure in a fast-paced environment. 

• Ability to meet deadlines for multiple projects simultaneously. 

Requirements: 

• A strong copy portfolio and unique voice. 

• Track record as a creative problem solver with a knack for fresh ideas and a new perspective. 

• At least 10 years’ web copywriting experience, including work in pharma/healthcare. 

• MUST have HCP writing experience 

• Experience with writing consumer-focused and healthcare professional focused content. 

• Bachelor’s degree.