Director – Growth Marketing
Posted on 9/26/2023
Loop Returns

51-200 employees

Enhances post-purchase experience through return optimization
Company Overview
Loop Returns is a company that is transforming the e-commerce industry by turning the often problematic process of returns into a positive experience that strengthens customer-brand relationships. Their unique approach, which prioritizes empathy and wellbeing, has proven successful, with partners like Aviator Nation, Bstore, and Studs reporting significant improvements in refund rates, customer satisfaction, and retained revenue. The company's culture encourages personal growth and values employees as humans first, offering a unique and rewarding work experience.
AI & Machine Learning
Consumer Software
Data & Analytics

Company Stage

Series B

Total Funding





Columbus, Ohio

Growth & Insights

6 month growth


1 year growth


2 year growth

Experience Level
Desired Skills
Data Analysis
Market Research
Growth & Marketing
  • 10+ years of related work experience, including 5+ years of leadership experience in growth marketing and/or demand generation in a high-growth B2B startup
  • In-depth knowledge of demand generation strategy relevant to a company of our scale ($30-100M ARR)
  • Experience owning and executing large paid media budgets, lifecycle management, content marketing strategy, and MarTech optimization
  • Proven ability to bring a data-driven, hypothesis test + learn approach to marketing
  • Comfortable interpreting quantitative reporting and analytics to incorporate data into marketing strategy and assess and monitor team performance
  • Experience building a MarTech stack that increases efficiencies, visibility, and collaboration while meeting budget requirements
  • Flexibility and responsiveness to work in a rapidly changing environment
  • If you have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem, that is a huge plus for us!
  • Own the entire development of the global demand generation strategy
  • Lead and develop global demand generation campaign strategy plans, outlining key demand themes, messages, and offers and channels for promotions within defined monthly, quarterly, and annual cycles
  • Oversee various marketing initiatives, encompassing both inbound and outbound strategies, with a focus on campaign integration, database management, email marketing, events, co-marketing, targeted nurture programs, account-based marketing, search engine optimization, paid search, and sales pipeline acceleration
  • Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques
  • Strategically drive optimization and consistently implement recommendations for ongoing growth to elevate overall performance
  • Build and deliver growth forecasts, partnering with Finance, Product, and GTM teams to refine scenarios based on expected performance
  • Analyze marketing data and key performance indicators (KPIs) to identify opportunities for optimization and A/B test marketing strategies and campaigns to improve performance
  • Conduct market research and explore opportunities to understand merchant behavior, preferences, and competitor strategies for expanding Loop's market reach, including international markets
  • Grow and lead a team of marketers, including performance management, coaching, and professional development
  • Define team's strategy, budget, hiring and OKRs to build and measure team results