Director – Growth Marketing

Posted on 9/26/2023

INACTIVE

51-200 employees

Enhances post-purchase experience through return optimization

Company Overview

Loop Returns is a company that is transforming the e-commerce industry by turning the often problematic process of returns into a positive experience that strengthens customer-brand relationships. Their unique approach, which prioritizes empathy and wellbeing, has proven successful, with partners like Aviator Nation, Bstore, and Studs reporting significant improvements in refund rates, customer satisfaction, and retained revenue. The company's culture encourages personal growth and values employees as humans first, offering a unique and rewarding work experience.

AI & Machine Learning

Consumer Software

Data & Analytics

Company Stage

Series B

Total Funding

$149.4M

Founded

2017

Headquarters

Columbus, Ohio

Growth & Insights

Headcount

6 month growth

↓ -38%

1 year growth

↓ -35%

2 year growth

↓ -20%

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Management

Marketing

Market Research

Sales

SEO

CategoriesNew

Growth & Marketing

Requirements

10+ years of related work experience, including 5+ years of leadership experience in growth marketing and/or demand generation in a high-growth B2B startup
In-depth knowledge of demand generation strategy relevant to a company of our scale ($30-100M ARR)
Experience owning and executing large paid media budgets, lifecycle management, content marketing strategy, and MarTech optimization
Proven ability to bring a data-driven, hypothesis test + learn approach to marketing
Comfortable interpreting quantitative reporting and analytics to incorporate data into marketing strategy and assess and monitor team performance
Experience building a MarTech stack that increases efficiencies, visibility, and collaboration while meeting budget requirements
Flexibility and responsiveness to work in a rapidly changing environment
If you have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem, that is a huge plus for us!

Responsibilities

Own the entire development of the global demand generation strategy
Lead and develop global demand generation campaign strategy plans, outlining key demand themes, messages, and offers and channels for promotions within defined monthly, quarterly, and annual cycles
Oversee various marketing initiatives, encompassing both inbound and outbound strategies, with a focus on campaign integration, database management, email marketing, events, co-marketing, targeted nurture programs, account-based marketing, search engine optimization, paid search, and sales pipeline acceleration
Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques
Strategically drive optimization and consistently implement recommendations for ongoing growth to elevate overall performance
Build and deliver growth forecasts, partnering with Finance, Product, and GTM teams to refine scenarios based on expected performance
Analyze marketing data and key performance indicators (KPIs) to identify opportunities for optimization and A/B test marketing strategies and campaigns to improve performance
Conduct market research and explore opportunities to understand merchant behavior, preferences, and competitor strategies for expanding Loop's market reach, including international markets
Grow and lead a team of marketers, including performance management, coaching, and professional development
Define team's strategy, budget, hiring and OKRs to build and measure team results

Marketing at Loop is about being relatable to e-commerce brands. Providing ongoing value and connection that leads people to love our brand, love our product, and become a customer. The team is changing the way brands look at returns and turning that into demand for the sales team.

As the Director of Growth Marketing you will play a crucial role in driving the success and expansion of Loop by leveraging effective marketing strategies and tactics to achieve growth objectives. This position requires a deep understanding of marketing principles, data analysis, leadership skills, and the ability to adapt to evolving market dynamics.

Loop HQ is a state-of-the-art office located in Columbus, Ohio, and more than half of our team works remotely across the United States and Canada. You can choose to join us in the Columbus office or stay fully remote in this role.

What You’ll Do:

Own the entire development of the global demand generation strategy
Lead and develop global demand generation campaign strategy plans, outlining key demand themes, messages, and offers and channels for promotions within defined monthly, quarterly, and annual cycles
Oversee various marketing initiatives, encompassing both inbound and outbound strategies, with a focus on campaign integration, database management, email marketing, events, co-marketing, targeted nurture programs, account-based marketing, search engine optimization, paid search, and sales pipeline acceleration
Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques
Strategically drive optimization and consistently implement recommendations for ongoing growth to elevate overall performance
Build and deliver growth forecasts, partnering with Finance, Product, and GTM teams to refine scenarios based on expected performance
Analyze marketing data and key performance indicators (KPIs) to identify opportunities for optimization and A/B test marketing strategies and campaigns to improve performance
Conduct market research and explore opportunities to understand merchant behavior, preferences, and competitor strategies for expanding Loop’s market reach, including international markets
Grow and lead a team of marketers, including performance management, coaching, and professional development
Define team’s strategy, budget, hiring and OKRs to build and measure team results

Your Experience:

10+ years of related work experience, including 5+ years of leadership experience in growth marketing and/or demand generation in a high-growth B2B startup
In-depth knowledge of demand generation strategy relevant to a company of our scale ($30-100M ARR)
Experience owning and executing large paid media budgets, lifecycle management, content marketing strategy, and MarTech optimization
Proven ability to bring a data-driven, hypothesis test + learn approach to marketing
Comfortable interpreting quantitative reporting and analytics to incorporate data into marketing strategy and assess and monitor team performance
Experience building a MarTech stack that increases efficiencies, visibility, and collaboration while meeting budget requirements
Flexibility and responsiveness to work in a rapidly changing environment
If you have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem, that is a huge plus for us!

#LI-ST1

In a perfect world, Loop wouldn’t exist. If we had our way, we’d live in a world where we’re mindful about how we consume, we love every product we own, and we share values with the brands who create them. In reality, commerce isn’t perfect and often breaks. Loop creates second chances.

We’re starting by revolutionizing the post-purchase experience. We’ve taken one of the most fragile commerce interactions - returns - and turned it into something consumers actually love, and that deepens our connection to brands and products.

We take connection seriously on the inside, too. We’re building a work experience that allows you to Be A Human First and prioritizes empathy and wellbeing. We view Loop as a special place in your career to shape the future of an industry and become a better person while doing it. You can grow faster here in a shorter amount of time - we’ll give you space and trust you to fill it.

Learn more about us here: https://loopreturns.com/careers.

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