Full-Time

Analytics Manager

Posted on 7/27/2026

Truly Free

Truly Free

51-200 employees

Subscription-based, refillable, plant-based cleaning products

Compensation Overview

$100k - $125k/yr

Traverse City, MI, USA

Remote

Occasional travel may be required based on business needs.

Category
Engineering Management (1)
Required Skills
BigQuery
SQL
Quality Assurance (QA)
Data Modeling
Data Governance
Looker
Data Analysis

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Requirements
  • A bachelor's degree in Business, Analytics, Information Systems, Statistics, Economics, Computer Science, or a related field is required.
  • At least 5 years of experience in business intelligence, analytics, data analysis, or a related field is required.
  • Strong proficiency in SQL and hands-on experience building dashboards and reporting workflows is required.
  • Experience with Looker and LookML, or equivalent business intelligence platforms and semantic modeling tools, is required.
  • Experience with DBT, BigQuery, and modern analytics stack concepts is required.
  • Strong understanding of data governance, metric definition, quality assurance, documentation, and reporting reliability is required.
  • Demonstrated ability to connect business questions to analytical frameworks and practical recommendations is required.
  • Strong communication skills are required to explain technical findings to non-technical stakeholders.
  • Strong project management, prioritization, and cross-functional collaboration skills are required.
  • A high level of ownership, attention to detail, and bias toward action is required.
Responsibilities
  • Build, maintain, and improve dashboards, reports, and recurring analyses supporting marketplace growth, seller performance, customer behavior, assortment decisions, conversion, retention, and profitability.
  • Serve as the primary business intelligence partner to marketplace leadership by translating business questions into clear reporting, analysis, and recommendations.
  • Perform hands-on work in SQL, Looker, DBT, and related tools to develop trusted data models, reporting layers, and decision-ready outputs.
  • Define, document, and govern core marketplace metrics so leaders across departments use a consistent source of truth.
  • Establish and maintain report validation standards, quality assurance processes, documentation, refresh schedules, and ownership expectations for marketplace reporting.
  • Identify reporting gaps, data issues, broken logic, latency risks, and process breakdowns, then lead corrective action.
  • Build monitoring and alerting practices around critical marketplace datasets and reporting workflows to improve reliability and reduce downstream risk.
  • Partner with Marketplace Operations, Seller Success, Finance, Marketing, Product, and Technology to prioritize business intelligence needs and deliver practical solutions.
  • Manage business intelligence intake, prioritization, and delivery cadence for marketplace work using a structured backlog and sprint-based approach.
  • Lead deep-dive analysis on marketplace opportunities and risks, including growth trends, seller quality, customer lifecycle behavior, operational bottlenecks, and emerging performance issues.
  • Train business users to interpret reports correctly, apply filters appropriately, and use data responsibly in decision-making.
  • Manage direct reports, contractors, or external business intelligence resources as assigned while continuing to operate as a hands-on contributor.
  • Perform other duties and projects as assigned.
Desired Qualifications
  • At least 1 year of leadership, people management, or functional ownership experience is preferred.
  • Experience in e-commerce, direct-to-consumer, retail, or marketplace business models.
  • Experience supporting multi-sided marketplaces, seller ecosystems, or partner performance analysis.
  • Familiarity with attribution, traffic source reporting, tracking links, and performance marketing analytics.
  • Experience building operational reporting standards, service-level agreements, and governance frameworks.
  • Experience managing analysts, business intelligence developers, or analytics vendors.

Truly Free sells non-toxic, eco-friendly household cleaners directly to consumers through a subscription service and one-time purchases. Customers get a reusable container on their first order and receive concentrated refill pouches for subsequent deliveries, cutting single-use plastic; products use plant-based ingredients. The company differentiates itself with a mission-driven approach, including items like Dryer Angel hand-sewn by women rescued from poverty and human trafficking, and by donating a portion of profits to social causes. Its goal is to grow a large, sustainably minded brand that protects families and the environment while funding charitable work.

Company Size

51-200

Company Stage

N/A

Total Funding

$1M

Headquarters

Traverse City, Michigan

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • Revenue surged to nearly $50 million in 2024 from pandemic-driven eco-friendly demand.
  • Self-cancellation and pause features implemented in 2023 increased customer trust and retention.
  • Decentralized Truly Free Market launched as first conscious social commerce platform in 2024.

What critics are saying

  • Branch Basics and Better Life dominate non-toxic laundry market, causing significant subscriber loss.
  • $17.96 per jug pricing is undercut by bulk competitors offering lower cents per load.
  • New marketplace offering verified non-toxic alternatives from multiple brands erodes product exclusivity.

What makes Truly Free unique

  • Pioneered refillable concentrated pouch system significantly reducing single-use plastic waste.
  • Founder Stephen Ezell's mission creates authentic family-safe, non-toxic product philosophy.
  • Social impact model includes rescued women hand-sewing reusable Dryer Angel products.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Kristin Sterk
Dec 29th, 2025
An "Amazon" for Low-Tox Products + FREE MEMBERSHIP

An "Amazon" for low-tox products + FREE MEMBERSHIP. You may have seen me post about Truly Free Home, which is a website for ALL non-tox cleaning products that Kristin Sterk use in its home on a daily basis. Well, the mind and developer behind TFH has now created a low-tox platform called TRULY FREE, where ALL brands are checked for clean ingredients, have transparent ingredient lists, and are not greenwashed. It's basically Amazon meets Etsy and a farmer's market, ALL on one site. It'll eventually cost something to get the deals on Truly Free, as they are just getting started, like it now does on Amazon, with a prime membership. But RIGHT NOW, you can get a LIFETIME membership for FREE + you can get a $10 credit to use right away! It takes 1 minute to sign up and no credit card required because there is no catch. It's simply that "free". * No MLM * No Subscription * No Purchase Required * No Monthly Premiums * No Minimums * NO CATCH It's simply FREE to join. A BONUS is that every time you shop, you earn credits back too, which you can spend on future purchases. As a member, you get special perks and sales, simply just by signing up. * Get a LIFETIME membership for FREE. * $10 credit that you can use RIGHT AWAY or wait and you'll still have your LIFETIME membership for FREE, ALWAYS, if you choose not to get something right away. * Takes 1 minute to sign-up and you'll never have to do it again. * Like Amazon, but all products are already tested for clean ingredients. When I heard about this, I immediately signed up because again, there is nothing to lose and this is why I think everyone should sign up. No catch, just simply free, and do it before it costs something. If you have any questions, please don't hesitate to ask me! In case you're curious, here are some of the brands they work with (and many more)...